Methodologies

The Planning Versus Execution Dilemma

By Jerry Rackley Last week I hosted a webinar, “ Developing Marketing Strategy ”, to introduce the Demand Metric methodology that helps do the same...
Continue reading

Step Away From the Bullhorn...

By Jerry Rackley It’s time to do some marketing communication about, well, marketing communications! Demand Metric has now published its Marketing...
Continue reading

What's your marketing/marcomm/product strategy/plan?

By Jerry Rackley The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy,...
Continue reading

Much Ado About Methodologies

“Though this be madness, yet there is method in 't.” Polonius, from Shakespeare’s Hamlet , Act 2, Scene 2 I’m certain Shakespeare wasn’t referring to...
Continue reading

Launching Market Driven Products and Services

Quiz time: name a notable product that failed horribly when it was launched. The answer? Well, there are plenty of choices. The Ford Edsel has earned...
Continue reading

Building a Results-Oriented Public Relations Program

Effectively executing a Public Relations (PR) strategy is important for companies of all sizes, particularly smaller companies. Compared to other...
Continue reading

Pages