Marketing Communications

Whether your company consists of one employee, yourself, or many others, it is important that social media be a part of your business strategy...
Having a graphic use policy, also referred to as a graphic policy or graphic terms of use policy, is important in order to maintain consistent...
Branding is an important part of any successful business. From the company logo to its recognizable font colors, creating a brand is all about...
By Jerry Rackley Pitney Bowes just released the results of its Small Business Marketing Survey that reveal how the 750 small businesses that...
Email marketing is important for companies large and small. Many companies offer an emailing list which includes updates on new products, promotions...
With any product or service a company provides, it is important to know how the business is viewed in the marketplace. This is particularly true if a...
By Jerry Rackley The the Apple vs. Samsung patent infringement lawsuit went to the jury this week. If you haven’t followed the battle between these...
By Jerry Rackley I caught a recent NPR interview of Dr. James Pennebaker , social psychologist and professor at the University of Texas. He has done...
By Jerry Rackley It’s time to do some marketing communication about, well, marketing communications! Demand Metric has now published its Marketing...
By Jerry Rackley I once had a boss who taught me the meaning of the phrase, “when someone asks you what time it is, don’t provide instructions for...

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