By Jerry Rackley Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of...
By Jerry Rackley That newspaper print advertising revenues has declined in recent years should come as no surprise to any marketer. Dr. Mark J. Perry...
I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the...
