[New Research] 2015 Sales Enablement Practices

John Follett

2015 SESummit - Skura

Sales Enablement is a cross-functional discipline that links corporate business goals with tactical execution on the sales and marketing front. Skura and Demand Metric recently completed research to learn what Sales Enablement practices are in use and whether they are living up to expectations.

This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.

This special keynote session takes place at 12:0 PM EDT on September 29th at our Sales Enablement Virtual Summit. We hope to see you there!