Fix the Content Problem - For Real This Time!

John Follett

2015 SESummit - CallidusCloud

Sales and marketing are often debating on the quality and usability of content. Sales either can’t find content or aren’t satisfied with the content they do find. Marketing thinks the content they create hits the nail on the head. There is an obvious disconnect. To make matters worse, marketing doesn’t know if the content they’re creating is missing the mark or it simply isn’t in the hands of sales reps.

So how do companies fix the big content problem? How do companies know if it is a content visibility or quality problem? Most will implement technology that makes promises of consolidating and fixing the problem once and for all. But these knee-jerk reactions often don’t fix the problem, they simply move the problem.

Jennifer King, Product Marketing Manager at CallidusCloud, will walk you through how to identify and fix your sales content problem through a step-by-step process. This webinar takes place at 3:00 PM EDT on September 29th and will help you identify the problem, define its scope, and develop a strategy to solve the problem.

We hope to see you at our Sales Enablement Virtual Summit!