Marketing Automation for the New Buyer's Journey

John Follett

Linda West am


As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers to cultivate ready-to-buy leads. In response to the marketplace, leading marketing automation vendors are expanding beyond their original goal of providing a front end lead generation platform and beginning to augment their offerings to enable customer-centric, multichannel, personalized marketing across all stages of the Customer Life Cycle.

This session takes place on February 25th at the Marketing Technology Virtual Summit and will explore how marketing automation can be used to track and report digital behavior across all channels and across all stages of the customer lifecycle – from attracting to capturing to nurturing to converting and finally to expanding the customer relationship.

Click Here to Register!