[New Data] 75% of Marketers are Not Happy with the Volume of Leads they Produce
Demand Generation is a major line in many marketing budgets. That’s why before building our 2015 demand generation plan, we needed to learn more about the role of SEO in demand generation, and the current state of the demand generation process. Here are a few key findings from our research study:
- 75% of respondents are neutral to very dissatisfied with the monthly volume of leads their demand generation process produces.
- 94% of organizations that are investing heavily in demand generation agree that their organic online presence is critical to their success.
What are marketing organizations doing today to achieve the greatest success with Demand Generation? Do organizations see differences in the quality of leads produced through paid versus earned media?
On November 19th at 11:00am EST, join Demand Metric Chief Analyst Jerry Rackley and Amy Holtzman, Director of Demand Generation at Conductor, as they discuss the results of this study and provide marketers with benchmarks and insights to ensure your demand generation process and plan strikes the right balance between paid and earned media usage, while better understanding the value of SEO and the website experience in demand generation.
Click Here to Register for this Webinar!
