Utilizing Tools To Determine The Success Of A Tradeshow

John Follett

Many do not look forward to the idea of pouring over numbers and determining the ROI of tradeshows. However, the process of justifying tradeshow expenses is important.

When you are evaluating numbers for a tradeshow ROI, there are certain tradeshow program tools you will need.

Tradeshow program tools

The costs of a tradeshow are, for the most part, confined to a specific moment in time. When you are comparing costs of an event to potential returns, you need to develop a way of calculating the effect that the show has had on sales. Some companies measure tradeshows over a span of several months, while others collect data for longer periods.

Efficiency at a tradeshow is something that is very important in helping to lower costs. One way that a tradeshow tool can be of help is in identifying ways you can lower costs. If your costs for the tradeshow in San Francisco were lower than the tradeshow in Cleveland, then you can get a better glimpse as to why.

Many of the more effective tools that help to track the success of a tradeshow are common tools for corporate efficiency. A labor program that tracks all of the hours is essential. Another important tracking program is one that tracks consumables and equipment rentals. It is especially important to make sure that you separate the equipment rentals by company owned equipment and outside rentals.

A tradeshow is not always going to generate revenue immediately. It can sometimes take a while before the real results of a tradeshow can be determined. In order to be able to account for all of the spending done in a tradeshow, it is important to have accurate and comprehensive tools at your disposal. Once the data is collected, you can then start the process of determining the ROI of a tradeshow and decide whether or not that particular show is worth attending in the future.

Get FREE Marketing tools, templates, how-to guides and webinars with our FREE membership.