Tools & Templates

Competitive Analysis & Positioning Map

Competitive Analysis & Positioning Map – Use this tool to document key buying criteria for each of your market segments, analyze & rate your...
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Brand Strategy Scorecard Tool

Brand Strategy Scorecard Tool – Use this Brand Scorecard to document your branding objectives, initiatives, measures, and targets for the next 12-18...
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Media Plan Calendar & Budget

Media Plan Calendar & Budget – Use this tool to provide a high-level advertising calendar & budget. Each monthly calendar tab provides...
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Creative Strategy Survey Tool

Creative Strategy Survey Tool – Use this tool to communicate with your in-house or creative agency partners. Questions are focused around: project...
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Media Coverage Analysis Tool

Media Coverage Analysis Tool – Use this tool to track your media placements and ad value equivalency in relation to your top 3 competitors.
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Business Strategy Metrics Dashboard

Business Strategy Metrics Dashboard – Use this tool to capture and report on key metrics from your business strategy plan.
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Brand Perception Survey

Brand Perception Survey – The purpose of conducting a brand perception survey is to understand how your brand is viewed in the market, what brand...
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Ad Agency RFP Template

Ad Agency RFP Template – Use this tool to help you design a Request for Proposal (RFP) for Ad Agency Selection.
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Ad Agency RFI Template

Ad Agency RFI Template – Use this tool to help you design a Request for Information (RFI) for Ad Agency Selection.
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Advertising Agency Agreement Template

Agency Agreement Template – The purpose of this tool is to help you develop an ad agency agreement.
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