How Do You Stack Up to the Video Marketing Benchmarks of 2017? [Infographic]

John Follett

Video is taking over the internet.

There’s no other way to put it, really. Every day, over 4 billion videos are watched on Facebook. Every month, over 6 billion hours of video are watched on YouTube. And by 2018, Cisco predicts that video will account for 80% of all web traffic.

We just can’t resist clicking play on that cute, triangular play button!

Wait, you already knew that, didn’t you? As a marketer, I’d bet that you’re already using video. After all, 90% of marketers are using video content as part of their tool kit.

But even though video has climbed to the top of the podium in the race of marketing mediums, there’s still a large shortage of data on best practices or benchmarks that marketers using video can compare themselves to. At Vidyard, we realized that. That’s why we spent hundreds of hours analyzing nearly 250,000 videos and more than 600 million video streams from 500 businesses.

Check out the top 16 findings from that report to find out how marketers are really using video (and if you want to see the full report, you can dive in here).

 

 

Author Info:

Kimbe MacMaster

Manager, Content Marketing

Vidyard

Kimbe MacMaster leads the Content Marketing team at Vidyard, the video platform for business. Kimbe loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah. Catch her on Twitter at @Kimbe_Mac.

Resource Reference 
State of Video Marketing Benchmark Report

In its third year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.