Sales Enablement Perspectives: A conversation with Meagen Eisenberg, Vice President of Demand Generation at DocuSign

John Follett

By Jerry Rackley

Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.

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Meagen Eisenberg, Vice President of Demand Generation at DocuSign, is on the agenda to present “The Future of Sales Enablement” at the upcoming Sales Enablement Virtual Summit. We asked Meagen to share her thoughts on Sales Enablement:

Why is Sales Enablement so important?

It is so important because it is the aligning of sales and marketing to drive efficiency and cost savings to obtain and exceed revenue targets.

Our research shows that only half of organizations have a Sales Enablement function, and many that do have it aren't doing it well. Why do you think this is?

Headcount is expensive and resources are constrained. Many companies are stuck in a tactical mode fighting fires. They do not step back and realize the cost savings and major benefits to the organization as a whole when they focus on Sales Enablement as a strategy to drive more efficiency and knowledge in their teams.

You'll be presenting during the Virtual Summit - what will attendees learn during your session?

Attendees will learn how DocuSign aligned their sales and marketing organizations. That success derives from a progressive commitment around building the relationship together, transparency in results and habitual communication. Marketing technologies are transforming marketing and sales by delivering the platform, necessary efficiencies and innovation to sustain and accelerate the relationship. Attendees will take away ideas and tools to implement a stronger relationship with their sales and marketing counterparts.

About Meagen Eisenberg


Meagen has spent almost two decades in the high-tech industry and currently serves on the board of advisors of DemandCon. According to an AdWeek study, she has one of the Top 50 most retweeted Twitter feeds by mid-sized marketers. She received the 2012 SuperNova Award in Matrix Commerce from Constellation Research and the 2011 Marketing Visionary Markie award within the marketing automation field. Before joining DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM). Prior to TRIRIGA, she was at Postini (acquired by Google) and IBM. Meagen earned her MBA at Yale.

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