A Sales Enablement Roadmap

By Jerry Rackley

As I write this post, we are just over a week from the Sales Enablement Virtual Summit, a gathering of experts, users and vendors in a forum to share, learn and be inspired. What often happens to those who participate in events like this is they come away with renewed passion to make some changes. In this case, those changes will involve Sales Enablement, either implementing it for the first time or improving an existing function. This is exactly what we hope the Summit will accomplish.

Those who do attend the Summit (which, by the way, is free) won’t go away empty handed. The content bundle we’re giving away to attendees contains a rich set of resources to help jumpstart any Sales Enablement initiative. It’s so rich, with at least 80 different resources, at first glance you may wonder just where to start! If your need is to implement an effective Sales Enablement function, the best place to start is with the Sales Enablement Plan Methodology.

Demand Metric methodologies are among our most popular forms of content. They provide a roadmap in stages to help you implement strategic marketing processes. The Sales Enablement Plan Methodology will guide you through six stages, beginning with getting approval, then project preparation, selecting solutions, creating a sales playbook, launching your function to the Sales Team and concluding with measurements and continuous evolution of the function. Each stage leads you through a series of steps, all of which use or reference other Demand Metric resources.

If you’re implementing a Sales Enablement function from scratch, the Sales Enablement Plan Methodology provides you with a roadmap for getting there by the best possible route. If you already have a Sales Enablement function, but perhaps it’s not living up to expectations, this methodology provides a template for change.

Whatever inspires you to pursue a Sales Enablement initiative – attending the Virtual Summit, an internal directive or simply a vision for greater sales effectiveness – the Sales Enablement Plan Methodology is a great resource to help you get from where you are to where you want to be.