Demand Metric inaugurates Virtual Summit series with Sales Enablement for Success: Research, Experts, Tools & Solutions

Summit gathers industry experts, analysts, users and vendors to discuss strategy, technology, tools and best practices for Sales Enablement

On April 3, 2014, Demand Metric will host its very first Virtual Summit, “Sales Enablement for Success: Research, Experts, Tools and Solutions”. This Summit is a forum that gathers industry experts, analysts, users and vendors to discuss strategy, solutions and Sales Enablement best practices.

Free for attendees, the Summit features three keynote addresses and the opportunity to interact with industry experts and Demand Metric analysts. Those who attend will receive more than 80 premium Demand Metric Sales Enablement resources all for free, and attendees that take a survey poll are entered in a random drawing for a free Macbook Retina.

The Summit features a Technology Expo that opens at 9:00 AM Eastern Daylight Time (EDT) on Thursday, April 3, 2014 that lets attendees visit the online vendor booths. At 10:00 AM EDT, Demand Metric founder and CEO Jesse Hopps will share welcoming remarks with attendees and introduce keynote speakers, including:

• Clare Price, vice-president of research at Demand Metric
• Meagan Eisenberg, vice-president of demand generation for DocuSign
• Craig Nelson, principal of the Sales Enablement Group
• Tim Riesterer, chief strategist of Corporate Visions

After the keynote presentations, attendees can visit the Summit’s Communications Lounge and participate in a group chat with these industry thought leaders.

The Virtual Summit agenda for the afternoon includes a series of presentations and customer success panel discussions:

• eSignatures: panel members include Brian Frank, vice president of global strategy at LinkedIn, Marshall Nam, senior product marketing manager at DocuSign and Clare Price, vice president of research at Demand Metric.
• Enablement Knowledge Management: panel members include Julie Zisman, head of marketing at Showpad, Matthew Penzone, field marketing manager at Infraredx and Clare Price, vice president of research at Demand Metric.
• Sales Intelligence: panel members include Kent Potts, executive vice president & chief marketing officer at Skura and Jerry Rackley, chief analyst at Demand Metric.
• Account Based Marketing: presented by Russell Kern, president & founder of Kern Agency.
• Marketing Automation: panel members include Leo Merle, marketing programs manager at Act-On Software.
• Asset Management: panel members include James Mooney, founder & CEO at ROInnovation and Jeanne Sauer, director of solutions marketing at Broadsoft.

When not in sessions, attendees can visit the Technology Expo to learn about vendor offerings

“The Sales Enablement Virtual Summit is an important industry event for several reasons,” says John Follett, chief marketing officer for Demand Metric. “It’s a gathering place for the Sales Enablement community, providing a forum for interaction between users, experts, vendors and analysts who have a common interest and goal: empower sales and optimize the sales and marketing partnership for better performance and profitability. It’s also a launching pad for some groundbreaking new content, including: six Benchmark Reports and Infographics, a Best Practices Report with a maturity model and framework, six Technology Solution Studies, more than eight Vendor Profiles and Case Studies, 12 Analyst eWorkshops, six How-To Guides, and two Consulting Methodologies and Tool-Kits including dozens of practical templates and tools to engage our members and drive attendance of senior marketing and sales professionals. Attendees will have access to this rich, new set of resources at no cost, thanks to the generosity of our sponsors.”

Participation in the Sales Enablement Virtual Summit is free for attendees. Those wishing to attend simply need to visit the Virtual Summit registration page.