Pricing Strategy Examples to Your Advantage in Planning

John Follett

One of the most important parts in your marketing strategy is pricing. This is important because it impacts positioning, features, promotions, and other marketing decisions.

Many of these factors involve one another, and one of the most important steps you can start with is to address pricing strategy. Fortunately, there are pricing strategy examples that can provide your business with the chance to see what an effective pricing strategy should look like and how it relates to the marketing plan and overall business strategy.

 Pricing Strategy Examples

When you use these to your company's advantage, you will be able to see examples of how other companies have developed their strategies. You will also receive insight into best practices and areas you should avoid so that your plan goes without a hitch. The cost of your product is what determines where it sits in the market, who your target audience is, and what kind of sales you can expect based on the competition and market environment. If you can't visualize this, it can be very difficult to create your own pricing strategy. With the help of examples and templates, you will get the perfect tools to assist you along the way.

Marketing is one of the most important parts of any business and pricing is perhaps the most crucial element within that category. There are a lot of cause and effect relationships between your marketing strategy, pricing, market placement, and other elements in your business. The way that you set up your pricing strategy and create a plan for your business marketing will affect the relationships that result from these connections and strategies. You also have to make sure that your price reflects quality and value, which again depends on your target audience.

As an example, if you see a pricing strategy that showcases a $200 technology gadget geared toward young adults, you might see that they've actually overpriced their item unless it has a brand name attached to it. Apple is a good example of this, and they've used pricing strategy effectively. By building brand credibility and hype surrounding their cutting-edge products, they can afford to charge twice what the competition charges, or more, for their computers, mp3 players, tablets, and other devices. Think about this when planning your strategy.