The Social Media Channel Revolution

John Follett

What do Facebook, Twitter, YouTube, Pinterest, LinkedIn, Slideshow, Tumblr, Reddit, Instagram, blogs, micro-blogs, and forums have in common? They are all social media channels and are a part of a revolution that is changing the ways companies view and utilize marketing.

If you haven’t already realized what a valuable tool a social media channel is, you may be in danger of falling far behind the new business curve. In this new technology filled age, the average consumer is no longer a 9 to 5 worker who goes home and parks his or her self in front of the television for the evening. Today’s average consumer is always on the go and they are always connected.

Social Media Channel

People are connected to their laptops, their smartphones, their Ipads, and more. They aren’t watching television on the television; they are watching it through YouTube or Facebook. They aren’t snapping pictures and having them developed at the local photo counter, they are taking digital pictures and sharing their lives on sites like Facebook, Pinterest, Instagram, Tumblr, Reddit, and Twitter, to name just a few.

If you are a business owner and you haven’t yet entered into the social media marketing arena, it’s time you take a serious look at it. Social media channels allow a company to gather data in a myriad of ways and analyze it. Not only can you get a firm idea of how your customer base feels about your company, you can watch the performance of various marketing campaigns and use metrics to determine why something performed above expectation or why another highly anticipated campaign fell flat. Using social media allows you to keep your finger on the pulse of your business industry.

You can use various social media tools to compare your performances against those of your highest competitors and learn from watching their own campaigns and business moves what is working for them and what isn’t. This allows you the opportunity to take advantage of where customers are succeeding and where they aren’t, enabling you to give the ultimate in customer service and satisfaction while also achieving great ROI.

However, don’t expect to just be able to jump right on board the social media channel train. Take the time to fully understand what you need to accomplish and how to go about doing it. Social media marketing has really evolved into an area that requires company employees whose sole job is to work within the social media realm. With informed employees and help with tools and marketing methodologies that we can provide, your future growth potential within social media marketing is great.

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