Mobile Marketing Risks

John Follett

With any type of marketing campaign, there always exists inherent risks with the media you use. The same is true in mobile marketing, which has exploded in recent years. There are certain inherent risks involved with mobile marketing that many businesses do not anticipate or simply overlook.

 

How to Avoid Failure In Mobile Marketing

The fastest way to address mobile marketing risks is to perform a mobile marketing risk assessment. Our risk assessment tool is a template that will enable you to document all the risks that are involved in mobile marketing. It will assess the negative impact of your mobile marketing risks and the probability that they will occur. Lastly, it will enable you to create different risk mitigating plans based on the input of the information you provide.

Mobile Marketing Risks

The Format

The complexity of any mobile marketing risks assessment tool will determine how well people will be able to use it. In this case, you will be using a Microsoft Excel spreadsheet format which will allow you to do the following:

  • Describe the event
  • Predict the expected outcome
  • The impact that outcome will have
  • The probability that it is going to happen again based on a low, medium, and high rating scale

As mentioned above, you will be able to design and develop several mitigation plans for each risk or event.

 

How will You Benefit from Performing a Mobile Marketing Risk Assessment?

There are several ways in which you and your company can benefit from performing a mobile marketing risk assessment. The following are the primary benefits to be aware of when performing a mobile marketing risk assessment:

  • It ensures that you will take all potential pitfalls into consideration
  • You will be able to evaluate the impact and probability of every risk
  • It will inspire confidence at the senior management level
  • You are provided with real-world examples

The risk of a failed project will be greatly reduced, and you can benefit from an improved ROI.

 

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