How To Create A Marketing Skills Resume
One of the largest criticisms of marketing automation is that it can be too complex and complicated. Unfortunately, marketing teams nationwide often still purchase complicated systems. The end result is that a large amount of money is invested in a system that cannot be used.
How to Address this Challenge with Marketing Automation
Given the possible solutions for this problem, the most feasible and cost-effective solution is to develop the skill set to address this. Today, there is a Microsoft Word template that was designed to solve the problems of marketing automation and to improve your company’s marketing skill set. This tool is known as a Marketing Skills Matrix and it is highly effective at utilizing a number of strategies to address this.
Using the Marketing Skills Matrix
This tool includes only two matrixes, so a user will be confused and frustrated when trying to use it. The first page is used to determine the level of skill required and the second page is devoted to any gaps in those required marketing skills. These results are quick and accurate, and most importantly, setting up and using a Marketing Skill Matrix tool is very budget-friendly and cost-effective.
The Benefits of the Marketing Skills Matrix
In addition to the benefit of features and function, the Marketing Skills Matrix overall offers you numerous benefits such as:
- skill mapping for any department
- differentiation between strategic and tactical skills
- frameworks to help you identify skill gaps
- skills are categorized as low, medium, and high
However, the most significant benefit is that you can save 2 hours when you format the system, which means you will be up and running without the inconvenience of major down time.
