Tools To Help You Find the Right Ad Agency

The majority of companies need advertising. In fact, almost all companies will need advertising at some point. These days, ad agencies can be a dime a dozen, and for a company to select just one to handle all of their advertising needs can be a daunting task. Your company's agency choice is an important decision to your business, so it is important that you pick the right one for your particular company's needs.

Not all ad agencies are created equal – some will charge more, some only handle certain types of clients, etc. With all of the information you have to consider when deciding on an ad agency, there needs to be a way to organize all of it so that it is easier to choose the right one. That is where the Ad Agency Selection Tool comes in.

With the Agency Selection Tool, those in charge of making the ad agency choice for your company will have relevant information about each agency in a neat and organized manner. Not only that, but there is a function that allows you to analyze the different ad agencies by evaluating them based on specific criteria. There are a number of benefits to your company using the Agency Selection Tool, such as:

• It allows you to create and maintain a short list of ad agencies for consideration

• The document is presented in a professional format so it can be copied and handed out at company meetings – which saves you around 3 hours of formatting work

• It allows your company to better control the process of bidding

• The document is easy for you to edit/modify should the need arise

The Agency Selection Tool presents your list of ad agencies in a Microsoft Excel document. This helps to keep it looking nice and presentable, while also giving you the freedom to change anything in the document with ease. It only takes about three hours to set-up your document, so you will have your short list of agencies in no time. The only skills required to use this tool are familiarity with Microsoft Excel and experience with procurement analysis.