How To Send Out Professional Requests for Proposal

If your company has specific advertising needs, it is important that you send out an Advertising RFP (Request for Proposal). This request for proposal allows your company to specifically state what your company needs from an ad agency and also allows the ad agency to submit all of the required information in a streamlined format. Every ad agency you connect with receives the same document, which makes it easy for you to compare proposals side by side.

The cornerstone of an effective Advertising RFP is that it gives an ad agency all of the relevant information about your company and the ad campaign you would like them to work on. The template allows a company to customize itself to suit your particular needs. While this Advertising RFP is a template, you can customize it based on what it is that you need.

An important aspect of using this template for an Advertising RFP is that it has a section where the ad agencies can provide client references. Some companies may be willing to rely on what the ad agency tells them or simply by seeing the examples of their past ad campaigns. Instead, having them send you the names and contact information for prior clients gives you the ability to call them and hear directly from that client if they liked the ad work that the agency performed.