How To Conduct a Competitive Analysis
We work with many members and invariably the question comes up: how do I conduct a competitive analysis for my company? While there are many methods and levels to conduct this type of analysis, we typically focus on two variations:
- Company Level
- Product Level
The company level competitor analysis is usually more focused on high-level criteria like innovation, positioning, leadership, strategy, awareness, reputation, etc. This type of analysis is very important for assessing the internal strengths and weaknesses of the company as a whole.
The product level competitive analysis tends to be focused on value-drive criteria for potential buyers of a product or service such a price, quality, service, warranty, etc. Typically, an organization has many different competitors for each product or service they are offering, so a specific product-level analysis is required.
We have worked with many product management and marketing professionals to create two distinct tools for performing a competitive analysis. If you need to perform either of these analyses, get a head-start with our premium-quality tools & templates.
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Competitor Analysis Tool - for Company Level Analysis (see video below)
Or, if you need to conduct a product level competitive analysis, check out our:
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Competitive Analysis Tool - for Product Level Analysis (see video below)
