Lead Scoring Criteria

Jesse Hopps

In the second installment of the video series, "How to Prioritize Leads," by Software Advice,  partner and founder of BlueBird Strategies, Mac McConnell focuses on the criteria that most companies utilize to score leads.  McConnell highlights his top three categories for scoring: demographics, behavior and qualification.

To learn more about McConnell's criteria for scoring leads, watch the short video below:

How We Can Help

To compliment your efforts associated with lead scoring, consider utilizing these tools and templates:

Lead and Customer Acquisition Model

Lead Nurturing Guide

Lead Scoring Guide

Lead Scoring Template

Qualified Lead Definition Tool

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