Deconstructing Lead Scoring

Using Marketing Automation to Streamline Lead Generation

Software Advice recently documented a video series on "How to Prioritize Leads"  led by partner and founder of BlueBird Strategies, Mac McConnell.  In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.

To view McConnell's insightful segment, watch the short video below:

How to Prioritize Leads - Part 1 | Whiteboard Session

How We Can Help

If you are currently in the process of exploring marketing automation or deciding if marketing automation is the right path for your company, consider using the following Demand Metric tools and templates: