Social Media Landscape 2011

Jesse Hopps

The CMO's Guide To The Social Media Landscape

Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?

For an analysis of which social media tools are your best bet, CMO.com turned to 97th Floor, an SEO and social media firm. (Full disclosure: CMO.com is a 97th Floor client.) Here's 97th Floor's take on 10 social network choices.

Read more: http://www.cmo.com/social-media/cmos-guide-social-media-landscape#ixzz1GJBA0Kii

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How Demand Metric Can Help

If you are in the process of selecting Social Media Marketing channels, check out the following templates:

Top Social Media Websites Database

Social Media Business Case Template

Social Media Channel Prioritization Tool

Social Media Channel Map

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