Marketing Outlook 2011 - Participants Wanted
CMO Council’s Marketing Outlook
The CMO Council is currently asking global marketing executives to share insights and information on:
- Top accomplishments in the preceding year and management mandates for the year ahead
- How current economic conditions and business factors and forces are impacting plans and budgets
- Breakdown of spend across operational and demand generation activities, along with detailed data about the shifts in where and how marketing dollars are being allocated
- Strategic initiatives and investments to increase marketing efficiency, proficiency and effectiveness
- Evaluation and embrace of digital marketing systems, programs and alternative media channels
Please Note: Your individual responses will be kept confidential and shared in aggregate on publication of the 2011 Marketing Outlook Report. The results of this study will be extremely valuable to all participants seeking peer-level input and consensus on critical issues and priorities in the year ahead. You will be given advance access to download the complimentary executive summary as a thank you for your participation.
Click Here to participate in the survey!
