Business Analytics for Large Enterprises
Managing Data Growth, Complexity and Demanding Users
Large enterprises were the early adopters of Business Intelligence (BI), and large scale business intelligence deployments still bring their own unique challenges. For example, prior research by the Aberdeen Group (Data Management for BI: Strategies for Leveraging the Complexity and Growth of Business Data) found that large organizations were experiencing 32% annual growth in data volume.
With rapidly growing data volumes, an economy that has been turned on its head, and employees that are becoming accustomed to easy access to data in their private lives, large enterprise IT clearly has a challenge on its hands. This research study will re-visit large organizations, the early adopters of BI, to understand what strategies, capabilities and technologies are necessary to cost-effectively provide management information and analytics capabilities to the decision-makers that need it.
Aberdeen's hypothesis is that top performing organizations (the "Best-in-Class"):
- Have already automated routine reporting tasks as far as possible
- Will have a flexible approach to BI deployments, combining a centralized approach with localized skills and resources and outsourcing where necessary
- Will have a better understanding of role-based information and analytical needs
- Have enabled end-users to be self-sufficient through the use of analytical drill-down, search, and ad-hoc analysis and calculation capabilities, including the ability to tailor reports, dashboards, and analytical applications to suit their needs without help from IT
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Over the years, business intelligence tools have become more affordable and easier to deploy. One result is that the adoption of BI has moved beyond the traditional market of large companies and is increasingly used in mid-sized and smaller organizations. However, large organizations (greater than 1000 employees) have more raw data, more source applications, more legacy systems, more employees and potentially more BI roles than their smaller peers (Figure 1).
How Demand Metric Can Help
If you are currently in the process of evaluating BI vendors but need to start capturing data immediately, check out the following templates:
Key Marketing Metrics Dashboard
Sales and Marketing Performance Dashboard
Product Development Metrics Dashboard
Social Media Metrics Dashboard
Dashboard Readiness Assessment
Need More Background? Read about "Business Intelligence" on Wikipedia...
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