How to optimize your website

There is no doubt; conducting SEO (search engine optimization) on your website is a constant battle. What makes SEO so difficult is that without the proper training, and without the right weapons in your arsenal, you can easily do more damage to your site than good.

The best way to ensure that you’re up to the challenge of optimizing your website is to be adequately prepared. Watch this video to gain a better understand of SEO and learn a few free tips from SEOmoz CEO & Co-Founder Rand Fishkin (the Wizard of Moz).

Advanced SEO Tactics: On Beyond Keyword Research (GF401)