Apple iPhone 4 Recall

The iPhone 4 hasn’t even been released in Canada and some people are already talking about a possible recall.

In case you haven’t already heard, Consumer Reports has asked Apple to fix the iPhone 4 after allegedly discovering an antenna problem when the phone is held in a certain way. Check out the video below to watch the review:

I find it hard to believe that Apple Execs didn’t know about this design flaw earlier. Many estimates predict that a product recall would cost over 1.5 billion dollars. So what does this mean for Apple?

Their stock was hit hard when the story broke and the only solution offered so far has literally been to cover up the problem using duct tape or a bumper case. Don't get me wrong...I love Duct Tape...but do you really want to use it on your brand new phone? Although many analysts expect this story will blow over by the end of the week, Apple needs to act fast.

So, here is my question for the day: Do you think this “oversight” was the result of setting overly aggressive deadlines or was it an honest mistake?

If you’re working on a product launch of your own, we have tons of great resources that can help you stay on track and avoid costly mistakes. Check out our Product Development section @ www.demandmetric.com.