Product Lifecycle Matrix (Boston Square)

Jesse Hopps

Product Lifecycle Matrix (Boston Square) - Use this tool to determine which stage of the product lifecycle each of your products fall under. Based on Market Growth and Market Share percentages, products can be categorized as: Problem Child, Star, Cash Cow, or Dog. Communicate your product portfolio’s key metrics clearly with this simple tool created by world-leading consulting firm Boston Consulting Group (BCG).

 

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