Marketing Asset Management
It's More Than Just An Image
Marketers are tasked with managing brands and content across multiple business units and geographies, capturing valuable information from an ever-increasing variety of sources; and routinely corroborating and evaluating their effectiveness. Many organizations continue to stifle efficiency and creativity by failing to leverage content creation while wasting money on unproductive marketing asset production and process management. This research reveals how Best-in-Class marketing organizations are far more likely to leverage content and associated technologies to speed time to market and increase the function's contribution to sales forecasted pipeline.
Featured Insight of the Day
Opportunities are hard to come by in today’s business environment. Aberdeen’s research shows that nearly one-half (49%) of all organizations are under significant pressure to deliver the right content at the right time to the right person while having less staff to manage marketing assets that are crucial to delivering those results.
The shortage of staff to manage production, distribution and compliance of asset usage is made far more difficult by the ever expanding volume and types of content being created in today’s multi-channel market. Indeed, fully a third of all respondents note the recent explosion and associated challenges created by new sources for marketing content from external sources including online social media communities and video file sharing services (See Figure 1 Below).
How Demand Metric Can Help
If you need to improve your sales & marketing collateral management competencies, check out the following templates:
Marketing Collateral Management Database
Sales Support Process Checklist
Director of Sales Support Job Description
Sales Support Effectiveness Survey
Key Marketing Metrics Dashboard
Marketing Communications Calendar Template
Need More...Check Out our Sales Support Section!
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