In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.
eWorkshop: 7 Ways to Enhance Webinar Promotions
Resource Overview
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eWorkshop Description:
The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions in 2015, resulting in higher registration and attendance.
In this webcast you will learn:
- Tips for creating compelling emails
- How to increase audience receptivity
- How to use social media to drive webinar registrations
- Benchmark data on promotion best practices
- How to use personalization to increase responsiveness
About the Presenter
Mark Bornstein - VP of Content Marketing, ON24
As senior director of content marketing for ON24, Mark Bornstein manages content strategy and marketing communications to support webinars and virtual events.
Resource Overview
In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.
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