Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.
Customer Engagement Framework
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Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan. Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.
The six stages of this content marketing framework include:
- Prepare
- Journey
- Strategy
- Technology
- Advocate
- Measure
Within each stage there are a series of essential activities that need to be performed to ensure your customers are engaging with your organization properly.