Training Course: Demand Generation

Course Description:

In only an hour of viewing time, our Demand Generation Video Training Course will lead you through the best practice approach for optimizing your demand generation effort for maximum exposure, increased engagement and free traffic! This course has 3 video modules (approx. 60 minutes overall) that go from fundamental concepts to advanced implementation of demand generation strategy including lead nurturing and scoring.

The course offering includes both video instruction along with access to our premium toolkit of 55+ premium tools & templates to help you develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team. 

What You Get in the Video Course:

• 3 Video Training Modules (Approx. 60 minutes overall)
• Access to our Online Learning Management System
• Certificate of Completion
• Tools & Templates (MS Office)

Included Tools & Templates:

There are 55+ premium tools & templates included in this course to facilitate the learning process:

1. Demand Generation Framework
2. Demand Generation Best Practices Report
3. Demand Generation & SEO Benchmark Report
4. Demand Generation Program Playbook
5. Demand Generation Roles Matrix
6. Demand Generation Maturity Model
7. Demand Generation Maturity Assessment
8. Lead Generation Maturity Assessment
9. Marketing Automation Maturity Assessment
10. Demand Generation Solutions Matrix
11. Marketing Automation Solution Study
12. Online Advertising Technology Overview
13. SEO Technology Overview
14. Content Marketing Solution Study
15. Online Event Marketing Technology Overview
16. Email Marketing Solution Study
17. Online Communities Technology Overview
18. Social Media Marketing Solution Study
19. Online Advertising System RFP
20. Online Event Marketing System RFP
21. SEO System RFP Template
22. Email Marketing System RFP
23. Online Advertising Vendor Evaluation
24. Online Event Marketing Vendor Evaluation
25. SEO Vendor Evaluation
26. Email Marketing Vendor Evaluation
27. Demand Generation Strategy Workbook
28. Marketing Budget Template
29. Marketing Channel Ranking Tool
30. Lead Acquisition Model
31. Marketing Funnel Template
32. Content Marketing Playbook
33. Blogging for Business Framework
34. Social Media Marketing Framework
35. Online Advertising Framework
36. Search Engine Optimization Playbook
37. Buyer Persona Template
38. Buying Process Stage Template
39. Content Mapping Template
40. Content Marketing Editorial Calendar
41. Webinar Promotions Calendar
42. Events Database
43. Lead Scoring Template
44. Lead Scoring: Five Steps to Getting Started
45. Align Sales & Marketing with Lead Nurturing
46. Driving Value with Marketing Automation
47. Demand Generation Metrics Dashboard
48. Marketing Automation ROI Calculator
49. Online Advertising ROI Calculator
50. Email Marketing ROI Calculator
51. Webinar ROI Calculator
52. Tradeshow Program ROI Calculator
53. SEO Keyword Value Estimator
54. Online Community ROI Calculator
55. Related Training Courses
56. Related Assessments