Improving Campaign Conversions with Journey Maps

Executive Summary

Driving increased campaign conversion is the top priority for marketers across all industries and company size. Most marketers rely on campaign elements that performed well historically and input from peers. Campaign conversion improves when the buyer receives the right message and offer at the right time through the right channels. Journey Maps provide the necessary detailed framework to define laser-focused, audience-centric campaigns.

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

This 7-page guide includes the following sections:

• Benefits of Journey-Based Campaigns
• Why Traditional Campaigns Don't Convert
• Developing a Journey Map
• Six Steps to Campaign Planning
• Best Practices

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