How Are Companies Using Social Media Analytics?
Rockstar
Lauren Sytsma
Rockstar
- Jan 28, 2014 11:21 AM
- 70% of organizations don't know what kind of ROI their social media efforts are delivering
- Almost one-third don't know how much of their revenue was influenced by social media
- Almost three-fourths of executives use social media insights and intelligence to influence their decision-making
This data comes from a new Demand Metric study, sponsored by NetBase, on social media analytics. Click here to download a copy of the eWorkshop presentation slides and live recording where Demand Metric Chief Analyst Jerry Rackley shares more results from this study.
Resource Reference
Use this to measure your organization's ability to implement a Social Media Program.