Shopper Marketing Playbook

Our Shopper Marketing Playbook is a planning methodology that highlights our premium tool-kit of 25 tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

1. Learn About Shopper
2. Analyze Opportunities
3. Strategic Planning
4. Technology Selection
5. Campaign Execution
6. Measure Results

There are 25 premium tools & templates linked inside of this playbook to facilitate the process.

1. Shopper Marketing Framework
2. Shopper Marketing Glossary
3. Shopper Marketing Maturity Model
4. Shopper Marketing Roles Framework
5. Shopper Marketing Maturity Assessment
6. Shopper Marketing Partnership Prioritization Tool
7. Shopper Marketing Budget Template
8. Shopper Marketing Business Case
9. Shopper Marketing Profile Template
10. Shopper Marketing Profile Interview Questions
11. Shopper Marketing Journey Stages Template
12. Shopper Marketing Insights Database
13. Shopper Marketing Competition Tracking Database
14. Shopper Marketing Strategy Workbook
15. Shopper Marketing Project Plan
16. Shopper Marketing Manager Job Description
17. Shopper Marketing Vendors Matrix
18. Shopper Marketing Vendor Selection Tool
19. Shopper Marketing System RFP
20. Shopper Marketing Program Strategies
21. Shopper Marketing Coupon Best Practices Checklist
22. Shopper Marketing Contest Best Practices Checklis
23. Shopper Marketing Signage Best Practices Checklist
24. Shopper Marketing Mobile Best Practices Checklist
25. Shopper Marketing Metrics Dashboard