Sales Enablement Best Practices Guide

Executive Summary

Sales Enablement is a new and emerging function within most organizations today. As such, like all emerging arenas, the definition of Sales Enablement often shifts depending on the perspective of the company, user and implementation. Still, based on our research a foundation definition of Sales Enablement is clear.

Demand Metric defines Sales Enablement as the processes, practices, technologies and tools that improve the performance and productivity of the sales organization. Sales Enablement enhances the ability of the sales team to increase company revenue through sales.  Bottom-Line – Sales Enablement drives revenue by directly impacting the sales teams’ ability to close more deals.

In this Best Practices Report on Sales Enablement, we will cover the topic from the benefits to an organization to how to create an effective Sales Enablement function for your company.

Table of Contents

1. Executive Summary
2. Benefits of Reading This Report
3. Related Resources
4. About the Research Analyst
5. Overview
6. Organization of Sales Enablement
7. Sales & Marketing Alignment
8. Organizational Impact
9. Sales Enablement in Action
10. Sales Enablement Maturity Model
11. Solutions
12. Action Plan