Product Marketing Plan Playbook

Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 21 tools & templates to develop a comprehensive product marketing plan.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For more background on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies

Learn more about this particular playbook, and how it fits into the mix, by reading our blog post: What’s your marketing/marcom/product strategy/plan?

Stages of the playbook include:

1. Objectives
2. Product
3. Market
4. Competition
5. Plan
6. Launch

There are 21 premium tools & templates linked inside of this playbook to facilitate the process:

1. Product Marketing Objectives Scorecard
2. Positioning Statement Worksheet
3. Product Applications Worksheet
4. Competitive Analysis Tool
5. Pricing Strategy Template
6. Unique Selling Proposition Template
7. Market Segmentation and Analysis Tool
8. Customer Profile Template
9. Purchase Process Diagram
10. Risk Assessment Tool
11. Marketing Channel Ranking Tool
12. Message Mapping Tool
13. Public Relations Plan
14. Product Development Plan
15. Sales & Marketing Alignment Tool
16. Feature Advantage Benefit Tool
17. Marketing Communications Budget Template
18. Break-Even Analysis
19. Marketing Communications Calendar
20. Product Launch Team Charter
21. Product Launch Checklist