Marketers all over the world are adopting the agile method. Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development.
Getting Started with Agile Marketing
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Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of-date products launching later than planned, the Agile method follows a simple process of build, measure, and learn.
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies an action plan for getting started.
Read this brief 5-page guide to understand the following:
- How to apply agile methods to marketing
- Important terminology
- How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Resource Overview
Marketers all over the world are adopting the agile method. Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development.
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