Contributors

John Follett joined Demand Metric in July 2007 as a Partner and Chief Analyst, focusing on product development and research. Prior to Demand Metric, John worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Federal Government of Canada, where he was a part of the Government Online initiative – providing Canadian citizens and businesses with secure, private, high-speed access to all federal government online services. John holds a business degree from the University of Western Ontario and lives with his wife in Toronto, Canada.

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Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.

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Stephan Sorger , MS, MBA, is an accomplished marketing executive with a proven track record of driving measurable results in the marketing of technical products for the enterprise software and networking industries. He is currently a Partner with On Demand Advisors, a strategic consulting firm. Before On Demand, he held marketing leadership positions at OracleSAPSelectica, and 3Com. Mr. Sorger also serves as an instructor at U.C. Berkeley's San Francisco Extension campus, where he teaches brand management, marketing analytics, marketing planning, and new product development courses to post-graduate students. He is the founder of the "Marketing Made Measurable" approach, which features simple but powerful tools that use your existing data to deliver quantifiable results. Several of the tools, including videos, are available for free download at his site, www.stephansorger.com.

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Maggie Georgieva is an inbound marketing manager at HubSpot, a marketing software company that makes inbound marketing and lead management software.  Maggie is responsible for the company’s marketing content offers, such as ebooks and webinars (including the world’s largest webinar). Previously, Maggie was on Hubspot’s email marketing team, managed the company’s landing page creation and optimization, and jump-started the production of Hubspot’s customer case studies. Maggie is a regular blogger for the HubSpot blog, and has contributed to other sites and publications, such as MarketingProfs, Brian Solis’ blog, bostinnovation.com and The St. Petersburg Times.

 

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Joe Evans serves as the President and Chief Executive Officer of Forte Solutions Group (FSG). Forte Solutions Group provides specialized business consulting services through two operating divisions. Method Frameworks serves Commercial enterprises with planning solutions that reduce uncertainty and deliver predictable outcomes for operational and technical planning and implementations using our proprietary Plan4 process. The Government division, Forte 4 Government (4G) specializes in helping Federal, State and Local entities with solutions ranging from process optimization to strategic planning and initiative execution. Joe is a published author, frequent speaker and recognized expert in corporate strategic planning .  Want more corporate strategic planning insights? Read Joe's blog and request to join the "Strategic Planning Xchange" now on LinkedIn or on the Method Frameworks website.

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Ron Kunitzky founded Geyser Marketing Group in 2003 as a result of his unwavering belief in the power of smart collaboration. Harnessing the power of Partnership Marketing, Ron builds the social and commercial capital of a brand with a unique methodology that encompasses a wide range of tools and techniques to bring it all together. Ron has successfully partnered companies in many verticals including consumer goods, finance, eco-friendly, eye care, technology, e-commerce, retail and B2B services, having creating incremental streams of revenue and generating new activities which have resulted in millions of dollars of growth.  In great demand as a public speaker, Ron regularly shares his knowledge. He is featured in the Canadian Marketing Association's Faculty of Lecturers that provide informational seminars several times per year to employees of industry leaders including Rogers Communications, Fairmont Hotels, Computershare, Priszm Brands (Pizza Hut & Taco Bell), Aeroplan, University of Toronto, Manulife, Harlequin, Air Miles, and the Ontario Lottery and Gaming Commission. Ron is the author of "Partnership Marketing - How to Grow Your Business and Transform Your Brand through Smart Collaboration” which will be published in September 2010 by Wiley.

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Norman Campbell is a recognized thought leader in the field of demand generation and automated business development systems. He’s worked in the industry over twenty years, and he lives and breathes it. In addition to editing the award-winning Down2Earth lead generation newsletter (with 16,400readers), Norm is MD of eMarket2, an outsourced sales and marketing agency, which he owns and operates with his wife, Naomi. Specializing in the B2B technology sector, eMarket2 has a multi-million pound annual turnover and has won campaign awards from the IDM, Clickz and Technology for Marketing. Before launching eMarket2 in 1999, Norm held several high-profile directorships, including Business Development Director, Acxiom; Sales & Marketing Director, Generator Database Marketing; Sales & Marketing Director, Systemcity.

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If you are passionate about a certain business related topic and would like to share your insight with our community by becoming a featured contributor, send me an email. I would love to hear from you!