The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.  This post shows how two prominent, respected organizations are using employee advocacy to strengthen their brands.

Read the source article at socialmediatoday.com

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People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common ground. They face conflicting group norms, practices, and expectations — all of which can cause severe fracturing along cultural lines.

Read the source article at Harvard Business Review

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With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be.  The path to becoming more customer-centric runs right through a company’s culture and employees.  Without high levels of employee engagement, customer centricity will remain out of reach.

Read the source article at socialmediatoday.com

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Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that performance set goals for next year. I’d like to challenge you to think differently. Rather than focusing on results, set your team on creating the journey your company, employees and customers will take this year. Instead of thinking, “what do we want to achieve?”, consider, the process and the progression of each step along the way. It’s amazing how that will focus your efforts. Demand Metric’s Customer Engagement Virtual Summit can help. We hope to see you there.  

Read the source article at Inbound Hub

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Fresh, engaging content is or should be the goal of every marketer. Demand Metrics recent Content Marketing Infographic illustrates how important that content is: 20% of Internet users online time is spent consuming content and 80% of people appreciate learning about a company through custom content. Most importantly, 60% of people seek out a product after reading content about it. To learn more on creating engaging content for your organization, check out Demand Metric’s Content Marketing Plan Methodology. 

Read the source article at MarketingProfs

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From Big Data to Smart Data

September 4, 2014

In the field of analytics, just having big data is pretty meaningless.  Guess what – most firms already have big data!  But as this post states, very little of it gets exploited through analysis.  Big data, particularly customer data, is one of the most underutilized assets in an organization.

Read the source article at Digital marketing strategy advice

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This Harvard Business Review article raises the important and challenging point that more value is gained when analytics fail than when the models are accurate. It is at that point that we learn where the gaps are in our assumptions and reasoning so that we can move forward rather than blindly following models that are out of date. 

Demand Metric’s Sales and Marketing Analytics Benchmark Report highlights the current state of the analytics process and the motivations that drive analytics efforts to show how analytics properly applied can be a critical resource for marketers. 

Read the source article at Harvard Business Review

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In the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy.

Read the source article at socialmediatoday.com

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Unstructured data can be a tremendous source of marketing insight.  Tumblr is starting to analyze the millions of images posted daily to “recognize” products and brands, and plans to provide these brands with insights on how their brands are perceived.  

Read the source article at MarketingTango

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Millennials are entitled, self-absorbed, and lacking commitment, right? Think again.

Read the source article at SAP Blogs

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