Unstructured data can be a tremendous source of marketing insight.  Tumblr is starting to analyze the millions of images posted daily to “recognize” products and brands, and plans to provide these brands with insights on how their brands are perceived.  

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Millennials are entitled, self-absorbed, and lacking commitment, right? Think again.

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Demand Metric is continuing its Virtual Summit Series with a day-long, online event focusing on Customer Engagement! This summit will focus on helping organizations answer the question: “How well is our customer engaging with us?”

Recent research shows that customers complete 55% to 75% of their purchasing decision before they even engage with a company or sales rep. The workshops, research and content presented at this summit will focus on enabling companies to engage with customers at the right touch points during each customer’s sales cycle.

Join our FREE Virtual Summit on September 24, 2014 beginning at 9 AM EDT by signing up HERE#CESummit

Read the source article at Demand Metric Events

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2014 is the year of the customer. Demand Metric has put a lot of stock into how we can prepare marketers to join the journey of Customer Engagement.

According to Joe Galvin, Chief Research Officer at MHI Research Institute, “Well-defined and executed customer engagement processes make it possible for the sales professional to not only win the business but also become a key resource and keep the customer over the long haul.” Galvin’s article, published on the Salesforce blog, highlights how organizations and sales professionals can better identify themselves as the best resource for customers.

Join us, here at Demand Metric, for our upcoming Customer Engagement Virtual Summit on September 24, 2014 to prepare your organization and sales professionals to become customer-centric. Sign up HERE!

Read the source article at Salesforce Blog

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What is a Modern Marketing Center of Excellence (MMCoE)?

Demand Metric defines the Modern Marketing Center of Excellence (MMCoE) as the processes, practices, technologies and tools that improve the performance and productivity of the Marketing organization in an effort to drive a measurable contribution to revenue.

As a global marketing research and advisory firm, we here at Demand Metric are committed to providing marketing professionals, CEOs and business owners with the research and advice to build their organizations into MMCoEs. Demand Metric works diligently to provide members with practical tools and processes to help businesses scale up and stand above the rest.

Read the source article at demandmetric.com

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After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking Survey. This study, sponsored by Vidyard, explores several aspects of video marketing, including the effectiveness of video content, the importance of video analytics and the degree to which video viewing data is enhancing demand generation and marketing automation programs.

As outlined in the Video Content Metrics Benchmark Report, the survey yielded several game-changing findings. Most notably, 70% of the study’s participants reported that video engagement data was somewhat or very effective as a lead quality or business opportunity indicator. However, only 9% of participants indicated that they are currently integrating video viewing data with CRM or Marketing Automation systems in order to take full advantage of those metrics within the sales cycle.

As the use of video content by all organizations, regardless of size, continues to grow, the competition for a viewer’s attention will only get more fierce. Monitoring video viewing data and supplementing it as a Sales Enablement tool will allow companies to rise above the current standards in order to continue gaining ROI from video content.

Read the source article at demandmetric.com

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What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time! Oftentimes, this loss isn’t just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting.

Read the source article at content.showpad.com

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Demand Metric is deeply committed to providing the most up-to-date research possible. With that being said, we have recently updated our Video Marketing Solution Study to illuminate the rapid changes occurring in this market.

Our Video Marketing Solution Study highlights insights, the landscape and the vendors associated with the Video Marketing space.

Read the source article at demandmetric.com

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Our World Class Marketing Maturity Model was designed to help organizations by providing a road-map for improving their marketing capabilities. You need to understand where your organization sits in the spectrum of Marketing maturity. You also want to know how to move from one level of maturity to the next. Our World Class Marketing Maturity Model is designed to help organizations improve their content marketing capabilities by providing a defined road-map.

Read the source article at demandmetric.com

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In a recent study conducted by
Demand metric
, one of top issues B2B video marketers faced was the demand for compelling quality content. This challenge is one that seems to plague marketers across the board, whether the medium is video, content or …

Read the source article at TechZone360

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