Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.
The State of Artificial Intelligence in Marketing Infographic
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Introduction
Despite 75% of study participants saying they “understand” how AI can impact sales and marketing, less than 1 in 5 organizations are actually using AI, with two-thirds currently planning, evaluating, or implementing AI for sales and marketing.
Over 40% of marketing organizations aren’t yet exploiting the AI capabilities built into their current martech stack.
Those already using AI report that the hype surrounding its use is warranted. Organizations can expect to get real value from AI quickly, in less than 6 months for three-fourths of the AI users in this study.
AI-enabled organizations can expect to see a revenue lift of 10% or more, with over two-thirds of the AI users in this study reporting 20% or more revenue within two years.
Download the full report today for additional insights and to dive deeper into how AI can radically transform your sales and marketing initiatives. to fully discover the direction you should take to make your funnel friction-free today!
Resource Overview
Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.
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