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How to Market Using Instagram Stories

How to Market Using Instagram Stories

Already promoting your brand using traditional Instagram posts?

How to Market to Millennials in 2018

How to Market to Millennials in 2018

Is your brand struggling to draw attention from younger customers?

Should You Bother With Snapchat Marketing?

Should You Bother With Snapchat Marketing?

With so many new social media platforms popping up all the time, it can be hard to decide where to focus your marketing efforts.

Social Media Marketing: Investment and Returns (Benchmark...

Social Media Marketing: Investment and Returns (Benchmark...

This reports goal is to understand the goals for social media, the level of investment  in it and the kind of return organizations are getting from

The Benefits & Risks of Social CRM

The Benefits & Risks of Social CRM

Even though social media are now as common as other communication channels, they play a different role:

Social Media Marketing Solution Study

Social Media Marketing Solution Study

We have now completed our Social Media Marketing Solution Study!

Are You Using Native Advertising?

Are You Using Native Advertising?

Traditional forms of online advertising such as Pay Per Click campaigns, social ads, content marketing and sponsored blog posts are beginning to be

Ryan Air Makes Customer Service Improvements

Ryan Air Makes Customer Service Improvements

Bloomberg reports how Ryan Air is continuing to ‘adjust practices that had become synonymous with the airline’s notoriously abrasive style’.  Today

How Are Companies Using Social Media Analytics?

How Are Companies Using Social Media Analytics?
  • 70% of organizations don't know what kind of ROI their social media efforts are delivering
     

Social Media Analytics Benchmark Report

Social Media Analytics Benchmark Report

In December 2013, we partnered with NetBase to explore how organizations are utilizing social media analytics.

Demand Metric is Among Top 1% on Slideshare!

Demand Metric is Among Top 1% on Slideshare!

We are thrilled to share some great news with our community - Demand Metric was among the top 1% of content viewed on Slideshare in 2013!  

2014 Social Media Trends

2014 Social Media Trends

Over the course of 2013, we have seen incredible changes in the structure of social media, including the re-emergence of MySpace, the addition of v

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