Online Advertising Plan Playbook

Our Online Advertising playbook highlights our premium tool-kit of tools & templates to help you create an effective online advertising plan to increase leads and/or sales and support your marketing goals.  This PDF is also the course guide for our Online Advertising Training Course, which has 2 video modules that go from fundamental concepts to advanced implementation of online advertising including re-marketing to past website visitors and social ads.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

1. Understand Online Ads
2. Evaluate Approach
3. Research Keywords
4. Plan Ad Copy
5. Implement Campaign
6. Measure Results