Brand Loyalty Advantage

Executive Summary

When considering what a brand is, many people associate a brand with a logo. A product or company logo is certainly the visual identity of a brand, one in which we hope customers and prospects have good awareness. When it comes to brand loyalty, however, we're talking about an experience with a brand that goes beyond awareness and enters the realm of emotion.

This How-To Guide will explain brand loyalty, how it's measured, the influences of the digital age on brand loyalty and conclude with a detailed action plan on how to improve brand loyalty for your business.

Read this brief 8-page guide to understand the following:

1. What is brand loyalty?
2. How brand loyalty has changed with modern technology
3. How to increase loyalty to your business from your customers

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