Content Marketing

Fix the Content Problem - For Real This Time!

Sales and marketing are often debating on the quality and usability of content. Sales either can’t find content or aren’t satisfied with the content...

[New Research] The Impact of Content Effectiveness on Sales & Marketing

Content is a nexus between the sales and marketing functions in most organizations: marketing produces the content and sales uses it. The dynamics of...

4 Ways Online Influencers Can Build Your Business

Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business...

World Class Marketing Maturity Model | Demand Metric

Our World Class Marketing Maturity Model was designed to help organizations by providing a road-map for improving their marketing capabilities. You...

Are In-Person Trade-Shows & Events a Thing of the Past?

By Lauren Follett I read an interesting Software Advice article written by Dayna Rothman , Content Marketing Manager at Marketo that examined the...

An Interview with Jerry Rackley on Knowing your Customers, Content Marketing and B2B

Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and...

The Growth Hacker Tool Kit

By Jerry Rackley A phrase – or more accurately a job title – we’re hearing more about is “growth hacker”. Yes, it’s pretty buzzy, and how quickly we...