Fresh, engaging content is or should be the goal of every marketer. Demand Metrics recent Content Marketing Infographic illustrates how important that content is: 20% of Internet users online time is spent consuming content and 80% of people appreciate learning about a company through custom content. Most importantly, 60% of people seek out a product after reading content about it. To learn more on creating engaging content for your organization, check out Demand Metric’s Content Marketing Plan Methodology. 

Read the source article at MarketingProfs

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From Big Data to Smart Data

September 4, 2014

In the field of analytics, just having big data is pretty meaningless.  Guess what – most firms already have big data!  But as this post states, very little of it gets exploited through analysis.  Big data, particularly customer data, is one of the most underutilized assets in an organization.

Read the source article at Digital marketing strategy advice

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This Harvard Business Review article raises the important and challenging point that more value is gained when analytics fail than when the models are accurate. It is at that point that we learn where the gaps are in our assumptions and reasoning so that we can move forward rather than blindly following models that are out of date. 

Demand Metric’s Sales and Marketing Analytics Benchmark Report highlights the current state of the analytics process and the motivations that drive analytics efforts to show how analytics properly applied can be a critical resource for marketers. 

Read the source article at Harvard Business Review

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In the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy.

Read the source article at socialmediatoday.com

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Unstructured data can be a tremendous source of marketing insight.  Tumblr is starting to analyze the millions of images posted daily to “recognize” products and brands, and plans to provide these brands with insights on how their brands are perceived.  

Read the source article at MarketingTango

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Millennials are entitled, self-absorbed, and lacking commitment, right? Think again.

Read the source article at SAP Blogs

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Demand Metric is continuing its Virtual Summit Series with a day-long, online event focusing on Customer Engagement! This summit will focus on helping organizations answer the question: “How well is our customer engaging with us?”

Recent research shows that customers complete 55% to 75% of their purchasing decision before they even engage with a company or sales rep. The workshops, research and content presented at this summit will focus on enabling companies to engage with customers at the right touch points during each customer’s sales cycle.

Join our FREE Virtual Summit on September 24, 2014 beginning at 9 AM EDT by signing up HERE#CESummit

Read the source article at Demand Metric Events

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2014 is the year of the customer. Demand Metric has put a lot of stock into how we can prepare marketers to join the journey of Customer Engagement.

According to Joe Galvin, Chief Research Officer at MHI Research Institute, “Well-defined and executed customer engagement processes make it possible for the sales professional to not only win the business but also become a key resource and keep the customer over the long haul.” Galvin’s article, published on the Salesforce blog, highlights how organizations and sales professionals can better identify themselves as the best resource for customers.

Join us, here at Demand Metric, for our upcoming Customer Engagement Virtual Summit on September 24, 2014 to prepare your organization and sales professionals to become customer-centric. Sign up HERE!

Read the source article at Salesforce Blog

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What is a Modern Marketing Center of Excellence (MMCoE)?

Demand Metric defines the Modern Marketing Center of Excellence (MMCoE) as the processes, practices, technologies and tools that improve the performance and productivity of the Marketing organization in an effort to drive a measurable contribution to revenue.

As a global marketing research and advisory firm, we here at Demand Metric are committed to providing marketing professionals, CEOs and business owners with the research and advice to build their organizations into MMCoEs. Demand Metric works diligently to provide members with practical tools and processes to help businesses scale up and stand above the rest.

Read the source article at demandmetric.com

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After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking Survey. This study, sponsored by Vidyard, explores several aspects of video marketing, including the effectiveness of video content, the importance of video analytics and the degree to which video viewing data is enhancing demand generation and marketing automation programs.

As outlined in the Video Content Metrics Benchmark Report, the survey yielded several game-changing findings. Most notably, 70% of the study’s participants reported that video engagement data was somewhat or very effective as a lead quality or business opportunity indicator. However, only 9% of participants indicated that they are currently integrating video viewing data with CRM or Marketing Automation systems in order to take full advantage of those metrics within the sales cycle.

As the use of video content by all organizations, regardless of size, continues to grow, the competition for a viewer’s attention will only get more fierce. Monitoring video viewing data and supplementing it as a Sales Enablement tool will allow companies to rise above the current standards in order to continue gaining ROI from video content.

Read the source article at demandmetric.com

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