2015 SESummit - Showpad

Content is a nexus between the sales and marketing functions in most organizations: marketing produces the content and sales uses it. The dynamics of this content process are not difficult to understand, but content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing.

In this presentation, Demand Metric and Showpad share the results of their joint research that provides insights into the sales-marketing relationship around content, and how it affects sales interactions. Because content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. The information shared during this presentation will help improve the content process to get better results from it.

This special keynote presentation will be happening at 12:30 PM EDT on September 29th at our Sales Enablement Virtual Summit. We hope to see you there!

 

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2015 SESummit - Skura

Sales Enablement is a cross-functional discipline that links corporate business goals with tactical execution on the sales and marketing front. Skura and Demand Metric recently completed research to learn what Sales Enablement practices are in use and whether they are living up to expectations.

This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.

This special keynote session takes place at 12:0 PM EDT on September 29th at our Sales Enablement Virtual Summit. We hope to see you there!

 

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2015 SESummit - TSN

On June 17th, John Follett, CMO of Demand Metric, and Matthew Ley, President of The Streaming Network, joined forces to discuss the current State of the Webinar Union providing insights into how to map your Webinar Content so that you can accelerate prospects through the buying cycle.

In this, the 3rd installment in our series, John and Matt will be discussing how marketers are teaming up with sales leadership, L&D and other cross-functional teams to better enable sales forces using Webinars and virtual engagement tools.

Matt and his team have produced over 15,000 Webinars and Virtual events over the past 8 years and; in this webinar, we will be coming to you live from their corporate studio where they routinely host their Better Webinars series.

This webinar will be a discussion where we will cover:

  • The Webinar as a sales training tool
  • Getting sales buy-in and alignment on marketing initiatives
  • Ensuring everyone is using the same voice when talking to customers

This special keynote session takes place at 11:30 AM EDT on September 29th at our Sales Enablement Virtual Summit. We hope to see you there!

 

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The U.S. Census Bureau tells us that there are just under 30 million businesses operating in the United States. A frequently cited U.S. Commerce Department survey noted that eight out of ten new businesses close up shop within their first five years. Avoid roadblocks to growing your business and make it a point to put together a solid business plan – it can literally be the difference between success and failure.

A solid five-year business plan is a crucial stepping-stone to making your business goals come to fruition and is one of many big business growth strategies your small business can use. Make sure to forecast growth, anticipate some debt and clearly define a mission statement for your enterprise.

aug chamber of commerce post

As you draft your five-year plan, focus on the following points to help you put together a well-constructed one:

1. Identify and Define Your Goals and Priorities

Create a list of short- and long-term goals. Choose ones that are SMART – specific, measurable, achievable, realistic and timed. These goals can act as guides as you work through your business plan for growth, and will help you best focus your efforts on doing what it takes to achieve your goals. Be realistic about where your business is at the time the plan is being created and use this as a guide to set goals that make sense for your business.

2. Set-up a Timeline with Milestones

It’s essential to set up a timeline with some attainable goals to hold you accountable and allow you to be able to mark your progress. Include details such as the number of customers you hope to acquire, and any additional employees you may need to bring on to accommodate business growth. Focus on how these activities will act as building blocks to achieving your goals for growth.

3. Profile Competitors

Take a look at your competitors if you are new in the business, and if not, figure out any emerging competition. Reflect on how your competition can alter your goals for growth. An emerging business may lead you to change your prices and the speed at which you can deliver products and/or services. Make sure you work diligently to maintain the highest quality services for your customers at all times.

 

Business plans are often associated with start-up businesses alone. However, an evolving, written business plan is key to help any company act proactively and lead to greater business success.

How did you construct a lucid business plan?

 

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at megan@chamberofcommerce.com.

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Sales Enablement Registration

 

Driving a measurable contribution to revenue has become the new mandate for marketers. Most marketing teams are pumping out content to support their sales organization, but recent research found that only 32% of content produced meets the sales team’s needs well. This begs the question, are marketers just keeping busy, or really driving an impact on revenue.

The Sales Enablement Virtual Summit will help you understand how to plan, organize, manage and execute a content focused sales enablement program based on a solid foundation of research, best practices, and the latest advances in technology. You will hear from Demand Metric analysts and industry thought leaders from Skura, Showpad, Marketo, Act-On, and The Streaming Network about how they enable their sales teams’s to generate explosive revenue growth.

Date: September 29, 2015

Time: 9:00am – 5:00pm EDT

Click Here to See the FULL Agenda:

 

What You Will Get for Attending:

 

All attendees will walk away from this summit with a clear understanding of how to build a sales enablement strategy that incorporates the latest advances in technology and drives results. There will be several keynote sessions and thought leader presentations to hone your knowledge of sales enablement best practices, plus dozens of free Demand Metric reports, guides, tools, templates and other resources to help you get started.

You will also be entered into a draw to win an Apple Watch and get a $5 Starbucks Gift Card just for dropping by.

Registration is open & attendance is FREE – we hope to see you in the Virtual Environment on September 29th!

Click Here to Register!

 

 

 

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Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:

1. Share Your Content

This is very straightforward, and one of the simplest influencer marketing strategies you can implement. It is also quite effective. Don’t shy away from asking an influencer for help. In actuality, you can help your influencer too. Make sure you get to know an influencer before asking for a favor. Always double check the quality of your content to ensure it’s worth their time and effort to share it.

2. Contribute On Your Blog

This is an excellent strategy for influencers who have written on a variety of authoritative sources and built a name for themselves. Guest bloggers often look for the opportunity to publish an article on a new place to strengthen their network and visibility.

It’s typically easy to find an influencer and often simple to persuade him or her to write a post for your blog. Highlight that your influencer will get new audience exposure and diversity from posting on your blog. You will benefit as you tap into a new audience when the influencer spreads the word of the published article with his or her followers. If all goes well, you can make the relationship a regular occurrence.

3. Post A Testimonial

If you are looking to increase the credibility of your product or service quickly, ask your influencer for a testimonial. This is one of many ways to attract more new business. There are several types of testimonials, each with their own type of value. Video testimonials tend to be shared more quickly while written testimonials tend to be easier to distribute. Both offer SEO benefits.

To maximize your influencer’s testimonial, place it on your own site to gain authority. It’s also smart to post it offsite on your influencer’s blog to generate external links and new traffic.

To request a testimonial, consider sending a free sample of your product for him or her to try with an express invitation for him or her to post about the results.

4. Drive Conversations About Your Brand

This is one of several big business growth strategies your small business can use. Instead of honing in exclusively on swapping content, you can reap the benefits of influencer marketing by having online discussions. Platforms that allow for this are social media platforms, specifically Twitter and LinkedIn.

Twitter allows users to jump in and voice your opinion easily. There may be times when you don’t get noticed, but if you can keep a conversation going with your target influencers, you can get some big attention for your brand and may end up viewed as an authoritative presence in your industry.

Whether you are a Fortune 500 company, a small startup or somewhere in between, brand building is the path to success. Influencers can help your business – they act as a trusted voice that communicates to an audience who already has faith in them. This effective and organic exposure is exactly what any business would hope to receive.

How have you leveraged the power of social media and influencers to build your business?

 

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at megan@chamberofcommerce.com.

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B2B Data Demandbase 2 2015 600

You’ve heard a lot about the need for a data-driven website…but where do you start?

The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.

Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts.

In this webinar, you’ll learn how to:

  • Determine goals and priorities
  • Unlock your existing data and focus on what matters most
  • Simplify and operationalize reporting and analysis
  • Close the loop to share and use actionable insights

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.

 

Click Here to Register for this Session!

 

 

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B2B Data Act On 2015

 

New marketing tools and rapidly changing buyer behavior require fresh thinking by modern marketers about the best metrics for evaluating the return on a marketing team’s efforts. The old rules of relying on metrics like brand awareness, cost per lead, and email open rates are in need of an update. So, what are the metrics you should be focusing on today?

Join Gal Josefsberg, VP of Product Marketing and Management for Act-On Software as he discusses the rising trends in data for B2B marketers as we move beyond surface level data metrics, and tie them to campaign effectiveness and revenue generated.

In this session you will learn:

  • How to move past surface level data
  • How to Determine Metrics that evaluate ROI
  • Specific use case examples

 

Click Here to Register for this Session!

 

 

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