In a recent study conducted by
Demand metric
, one of top issues B2B video marketers faced was the demand for compelling quality content. This challenge is one that seems to plague marketers across the board, whether the medium is video, content or …

Read the source article at TechZone360


Organizations of all sizes are recognizing that content is the best way to influence buyers during their journey from need realization to purchase decision. 

Marketers are finding that formats that used to work don’t pull audience interest like they once did. The content clutter that is producing content fatigue is causing marketers to innovate with new forms of content, and the common denominator of what works best is engagement. Any content that stimulates engagement with a member of the target audience is far more effective and influential than content that doesn’t. 

Check out this awesome infographic from ion interactive to find out how effectively marketers are using content to influence the buyer’s journey.

Read the source article at ion interactive


The longevity of a business is influenced by several factors. Its management, the impact of its services and products, its approach to the market, marketing efforts and of course, its customers all combine to the success of a business. If customers love your business and you know how to keep customers loyal through good service, you are headed in the right direction. Unfortunately, Bloomberg tells us that 80 percent of businesses fail in the first 18 months. Why, you ask? There are several reasons and one is lack of communication.

Communication is a way to develop a powerful relationship with your customers. Sometimes businesses ignore some of the basics of communication, and that will hinder business growth in a big way. Here are three communication mistakes your business may be making and how to overcome them.


You Lack a Clear Way for Your Customers to Reach You

You have a business website, and that’s a great first step. But do you have a few different ways your customers can contact you? You need to.

In addition to a phone number, you need to provide an email address where customers or clients can reach you. Another great option is a contact form that allows you to give people the choice to select what they want to contact you about, and makes it easier to organize and manage your messages. You should also link your social media accounts to your website so you can listen to customer inquiries.


You Don’t Seek Customer Feedback

Do you have any idea how your customers feel about your business? Do you ask them what they think or just hope they will tell you? Do you fear if you ask for feedback you may receive too many requests that you are unable to implement?

There are many reasons why businesses need to ask for customer feedback. You need to be aware if your customers need something or encounter a problem. Chances are, if something is wrong you will know right away. But what about all of those things you are doing well? It’s nice to hear that customers are pleased and that’s something many businesses don’t hear often enough.

Feedback also tells you more than the satisfaction or dissatisfaction of your customers. It also gives you tips on ways to improve your products or services, your marketing efforts and really almost any way you can better your business so you will succeed. Feedback can give you much more information than you may realize.


Your Customers Don’t Know How Much You Appreciate Their Business

There are several ways to show your gratitude. While you may feel you express your thanks to customers via your actions, communication is a way to pinpoint your appreciation. The content of the emails and messages you send your audience and the way you respond to inquiries and concerns and the frequency you thank your audience for being your customers are all parts of demonstrating that you care about them. By showcasing your feelings, you give your customers a reason to stay true to your business.

Another way to show your customers that you value them is to always keep them in the forefront of your mind. Send them personalized messages, offer them special promotions, and thank them for their business. If they offer feedback, make sure to acknowledge you received it and point out that you’ve implemented it.

Customers make or break your business, so never underestimate their power. In order to have a good relationship with your customers, you have to do more than just offer them products they like. The most successful businesses develop a personal connection with their customers and that is founded on communication.

What types of communication between a business and its customers do you feel are essential for a business to experience great success?


Megan Totka is the Chief Editor for She specializes on the topic of small business tips and resources. helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.


Planning season is right around the corner; and Demand Metric is ahead of the game to help you get prepped for 2015.

Plan and organize all of your marketing activities for the upcoming year with our 2015 calendars. Currently, we are offering calendars for marketing communications, social media marketing, content marketing, video marketing, event marketing and PR. Each calendar allows you to document daily activities that automatically populate into a large summary tab for sharing with your team and executive management.

We also encourage you to take advantage of our 2015 management tools for project management and employee relations.

Get a head start on planning your marketing initiatives for next year, while maintaining an agile approach with Demand Metric’s customizable tools!

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‘Showpad and GoodData Partner to Deliver Data Analytics to Power Successful Sales Meetings’ on Yahoo Finance UK. Showpad, the leading mobile sales enablement platform, today announced a partnership with GoodData that will give businesses in-depth and actionable analytics from in-person meetings to increase sales success.’

Read the source article at Yahoo UK & Ireland Finance


It is no secret that a bad experience – whether in store or online – can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a majority of cases (72%) bad sales experiences result in a loss of revenue.

Read the source article at BizReport


The Blame Game

  • Aside from price, there is little agreement between sales and marketing professionals about why deals fail to close with qualified prospects.
  • Sales professionals cite the lack of marketing assets and support as the top reason they fail to close deals.
  • Marketers’ view of the top cause of failure—lack of empowerment to negotiate—is more sympathetic to their Sales colleagues. However, the second-ranked cause is not: lack of sales skill or ability.

Read more:

Read the source article at MarketingProfs


Recently, Demand Metric partnered with Showpad to find out how impactful bad sales experience are on sales opportunies, revenue goal attainment and the relationship between sales and marketing. This infographic highlights the key findings of the Sales Experience Quality Benchmark Report.

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By Pieterjan Bouten – CEO, Showpad

Today Showpad announced the results of a study commissioned by Demand Metric on the impact of a bad in-person sales experience. The study surveyed 250 sales and marketing executives for their opinions both on delivering and receiving a sales experience. While the news may seem bad:

  • 60% of respondents regularly had bad sales experiences.
  • 72% of those bad experiences resulted in an immediate loss of revenue for the business.

It actually represents a significant opportunity for businesses regardless of industry. If you dig deeper into the reasons why bad experiences occur, the aggregate rankings from both audiences identified these three key areas:

  • Lack of customer understanding
  • Lack of time or resources
  • Lack of alignment

While not easy to fix, they can be improved with the right information. But, before we talk about a solution, let’s identify why the areas mentioned above play such an important role in the performance of sales and marketing teams.

In the age of big data, businesses have an abundance of metrics on almost every part of their business with the exception of one: how sales collateral is used at in-person meetings. If you start by looking at marketing, this can impact the way content is built for field or channel sales teams. Are the materials effective? Does the message resonate with their prospects? Do distributors need different material than direct sellers? Unless you have a sales team that has time for detailed documentation and a clear structure for measurement in your CRM system, marketers will be flying blind.

Even if your sales team has the right materials—which is often not the case—they have to find, and deliver those materials throughout multiple conversations every day. These interactions may take place in an office setting but more and more are occurring in coffee shops, on construction sites or in hospital hallways. To complicate the matter, salespeople have to understand and be effective with the delivery of the content, often without any documentation or clear direction. These bits and pieces of content struggle add-up and directly impact their productivity.

Ass many of us know CRM systems have become something of barrier between sales and marketing. Even the best CRM products require integrations with marketing automation, content management, and a host of other applications that can be found both on and off the Salesforce AppExchange. These integrations can be complicated and often still require a high degree of human interaction to document valuable intelligence, but that’s changing.

Unlocking that valuable information around in-person sales interactions can be achieved using a mobile sales enablement platform like Showpad. This means your sales and marketing team can use analytics to gain insight in how sales collateral is impacting sales, improving productivity and content effectiveness while delivering a great sales experience

To that end, Showpad also announced today a partnership with GoodData that will extend the capabilities of our current product reporting to include better visualizations and provide marketing and sales professionals with a deeper level of insight into the content that resonates with customers and prospects. With this improvement, we can help sales and marketing teams work better together, enabling better sales experiences and faster business growth.


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In the digital era, the most successful companies will not only be on the cutting edge of product, they will be the ones who use social media as a part of their overall global business strategy. Social media allows different departments to build meaningful relationships with customers, partners, employees and influencers. These relationships are what delivers customer satisfaction, and ultimately drives revenue. 

In this webinar, HootSuite’s VP of Marketing, Dee Anna McPherson, shares insider advice on how to drive your key business objectives with an integrated, organization-wide social media strategy

This eWorkshop is ideal for any marketing professional who needs to create a social enterprise by building meaningful relationships with customers, partners, employees and influencers. Check it out @

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