Demand Metric is continuing its Virtual Summit Series with a day-long, online event focusing on Customer Engagement! This summit will focus on helping organizations answer the question: “How well is our customer engaging with us?”

Recent research shows that customers complete 55% to 75% of their purchasing decision before they even engage with a company or sales rep. The workshops, research and content presented at this summit will focus on enabling companies to engage with customers at the right touch points during each customer’s sales cycle.

Join our FREE Virtual Summit on September 24, 2014 beginning at 9 AM EDT by signing up HERE#CESummit

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2014 is the year of the customer. Demand Metric has put a lot of stock into how we can prepare marketers to join the journey of Customer Engagement.

According to Joe Galvin, Chief Research Officer at MHI Research Institute, “Well-defined and executed customer engagement processes make it possible for the sales professional to not only win the business but also become a key resource and keep the customer over the long haul.” Galvin’s article, published on the Salesforce blog, highlights how organizations and sales professionals can better identify themselves as the best resource for customers.

Join us, here at Demand Metric, for our upcoming Customer Engagement Virtual Summit on September 24, 2014 to prepare your organization and sales professionals to become customer-centric. Sign up HERE!

Read the source article at Salesforce Blog


What is a Modern Marketing Center of Excellence (MMCoE)?

Demand Metric defines the Modern Marketing Center of Excellence (MMCoE) as the processes, practices, technologies and tools that improve the performance and productivity of the Marketing organization in an effort to drive a measurable contribution to revenue.

As a global marketing research and advisory firm, we here at Demand Metric are committed to providing marketing professionals, CEOs and business owners with the research and advice to build their organizations into MMCoEs. Demand Metric works diligently to provide members with practical tools and processes to help businesses scale up and stand above the rest.

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After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking Survey. This study, sponsored by Vidyard, explores several aspects of video marketing, including the effectiveness of video content, the importance of video analytics and the degree to which video viewing data is enhancing demand generation and marketing automation programs.

As outlined in the Video Content Metrics Benchmark Report, the survey yielded several game-changing findings. Most notably, 70% of the study’s participants reported that video engagement data was somewhat or very effective as a lead quality or business opportunity indicator. However, only 9% of participants indicated that they are currently integrating video viewing data with CRM or Marketing Automation systems in order to take full advantage of those metrics within the sales cycle.

As the use of video content by all organizations, regardless of size, continues to grow, the competition for a viewer’s attention will only get more fierce. Monitoring video viewing data and supplementing it as a Sales Enablement tool will allow companies to rise above the current standards in order to continue gaining ROI from video content.

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What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time! Oftentimes, this loss isn’t just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting.

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Demand Metric is deeply committed to providing the most up-to-date research possible. With that being said, we have recently updated our Video Marketing Solution Study to illuminate the rapid changes occurring in this market.

Our Video Marketing Solution Study highlights insights, the landscape and the vendors associated with the Video Marketing space.

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Our World Class Marketing Maturity Model was designed to help organizations by providing a road-map for improving their marketing capabilities. You need to understand where your organization sits in the spectrum of Marketing maturity. You also want to know how to move from one level of maturity to the next. Our World Class Marketing Maturity Model is designed to help organizations improve their content marketing capabilities by providing a defined road-map.

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In a recent study conducted by
Demand metric
, one of top issues B2B video marketers faced was the demand for compelling quality content. This challenge is one that seems to plague marketers across the board, whether the medium is video, content or …

Read the source article at TechZone360


Organizations of all sizes are recognizing that content is the best way to influence buyers during their journey from need realization to purchase decision. 

Marketers are finding that formats that used to work don’t pull audience interest like they once did. The content clutter that is producing content fatigue is causing marketers to innovate with new forms of content, and the common denominator of what works best is engagement. Any content that stimulates engagement with a member of the target audience is far more effective and influential than content that doesn’t. 

Check out this awesome infographic from ion interactive to find out how effectively marketers are using content to influence the buyer’s journey.

Read the source article at ion interactive


The longevity of a business is influenced by several factors. Its management, the impact of its services and products, its approach to the market, marketing efforts and of course, its customers all combine to the success of a business. If customers love your business and you know how to keep customers loyal through good service, you are headed in the right direction. Unfortunately, Bloomberg tells us that 80 percent of businesses fail in the first 18 months. Why, you ask? There are several reasons and one is lack of communication.

Communication is a way to develop a powerful relationship with your customers. Sometimes businesses ignore some of the basics of communication, and that will hinder business growth in a big way. Here are three communication mistakes your business may be making and how to overcome them.


You Lack a Clear Way for Your Customers to Reach You

You have a business website, and that’s a great first step. But do you have a few different ways your customers can contact you? You need to.

In addition to a phone number, you need to provide an email address where customers or clients can reach you. Another great option is a contact form that allows you to give people the choice to select what they want to contact you about, and makes it easier to organize and manage your messages. You should also link your social media accounts to your website so you can listen to customer inquiries.


You Don’t Seek Customer Feedback

Do you have any idea how your customers feel about your business? Do you ask them what they think or just hope they will tell you? Do you fear if you ask for feedback you may receive too many requests that you are unable to implement?

There are many reasons why businesses need to ask for customer feedback. You need to be aware if your customers need something or encounter a problem. Chances are, if something is wrong you will know right away. But what about all of those things you are doing well? It’s nice to hear that customers are pleased and that’s something many businesses don’t hear often enough.

Feedback also tells you more than the satisfaction or dissatisfaction of your customers. It also gives you tips on ways to improve your products or services, your marketing efforts and really almost any way you can better your business so you will succeed. Feedback can give you much more information than you may realize.


Your Customers Don’t Know How Much You Appreciate Their Business

There are several ways to show your gratitude. While you may feel you express your thanks to customers via your actions, communication is a way to pinpoint your appreciation. The content of the emails and messages you send your audience and the way you respond to inquiries and concerns and the frequency you thank your audience for being your customers are all parts of demonstrating that you care about them. By showcasing your feelings, you give your customers a reason to stay true to your business.

Another way to show your customers that you value them is to always keep them in the forefront of your mind. Send them personalized messages, offer them special promotions, and thank them for their business. If they offer feedback, make sure to acknowledge you received it and point out that you’ve implemented it.

Customers make or break your business, so never underestimate their power. In order to have a good relationship with your customers, you have to do more than just offer them products they like. The most successful businesses develop a personal connection with their customers and that is founded on communication.

What types of communication between a business and its customers do you feel are essential for a business to experience great success?


Megan Totka is the Chief Editor for She specializes on the topic of small business tips and resources. helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.