Callidus session

Why are so many marketing organizations goaled on lead quantity and then slammed by sales for delivering leads that will never close? It’s because these organizations haven’t addressed the issue of balancing lead quantity and quality.

On November 19th, join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads. By establishing common definitions, using the right tools, and building features into your marketing campaigns that target quality leads, you can generate better leads and help sales and marketing alignment in your organization.

In this webinar, you’ll learn:

  • Why it’s critical for sales and marketing to share the same data
  • How optional fields in forms can enable qualified leads to identify themselves
  • What to look for in each sales-rejected lead to improve lead quality

Click Here to Register!


The roles and responsibilities of the marketer have changed a great deal over the last few years due to significant changes in the functionality and usage of technology.

Salesforce’s infographic “The Modern Marketer: Part Artist, Part Scientist” describes the new job description for an effective marketer. Today’s marketers need to be able to develop creative, visually appealing concepts that will drive customer engagement and generate leads for sales. At the same time, marketers must be proficient in analyzing metrics to understand campaign performance, be able to implement and manage large-scale technologies and be well-versed in managing a budget for countless initiatives.

The skill requirements for marketers in this generation have shifted by leaps and bounds. Demand Metric’s primary research, technology reviews, concept methodologies and practical tools can help you stay on top of both the creative and analytical components of being a modern marketing pro.

Read the source article at Salesforce Blog


The customer experience is every bit as important in B2B as B2C.  Those of us in B2B marketing can gain valuable insights from those in the B2C realm who are doing customer engagement right.  This post suggests three things B2C experiences offer that your B2B customers might be missing.

Read the source article at Digital marketing strategy advice


Its no secret that advocacy software can help a company create brand champions from their customers. What is lessor known is how customer advocates can help a company hire a great new employee. This case study from Influitive is a good example of the power of customer advocates. 

Read the source article at Advocate Marketing Software


Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.

But we all know, deep down inside, that social media is important. And we know that we have to do it.

So we might as well figure out how to do more social media in less time and with less effort.

Read the source article at The @KISSmetrics Marketing Blog


While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.

They can be precisely tuned to the needs of a specific group of customers. Private online communities can have levels such as newcomer to VIP, be more easily gamified and are more secure than the public networks. Members love them because they can cut through the clutter and get exactly what they need while sharing their passions and insights with others who will most appreciate them. They get their questions answered by members with more experience and expertise in the subject at hand.

Company-owned online communities are websites that act as engagement engines. They enable companies to create social relationships with customers and prospects and to foster peer-to-peer relationships that drive engagement with the company, brand, product or service. Activities include blogs, forums, Q&A, groups, contests, gamification, SEO, and social media integrations.

Solutions from online community vendors range from basic Web community building platforms like Disqus and Ning designed for forums, chat blogging and commenting to sophisticated social community platforms with Web content management, intranet collaboration and detailed analytics from cutting-edge vendors such as DNN, Jive and Lithium.

Increasingly, companies are using these communities for crowdsourcing and ideation to drive innovation and new product development. Online communities are also useful for identifying potential advocates who can be further engaged using the Advocacy and Loyalty platforms.

Not one to miss a trend, Facebook is rumored to be working on a super-private app itself. Called Moments, it is designed to make microsharing with your closest family and friends much easier. When (or if) it is released, Facebook would be enabling private online communities within its social network super structure.

Analyst Bottomline

In analyzing the private online communities market, Demand Metric has found that among members trust is higher, loyalty is stronger and people are more engaged and willing to participate. Demand Metric believes that companies and brands will increasingly shift marketing and ad spends away from the global social networks and toward private online communities.


After this week’s Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success.

Read the source article at


The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.  This post shows how two prominent, respected organizations are using employee advocacy to strengthen their brands.

Read the source article at


People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common ground. They face conflicting group norms, practices, and expectations — all of which can cause severe fracturing along cultural lines.

Read the source article at Harvard Business Review


With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be.  The path to becoming more customer-centric runs right through a company’s culture and employees.  Without high levels of employee engagement, customer centricity will remain out of reach.

Read the source article at