Sales Enablement Registration


Driving a measurable contribution to revenue has become the new mandate for marketers. Most marketing teams are pumping out content to support their sales organization, but recent research found that only 32% of content produced meets the sales team’s needs well. This begs the question, are marketers just keeping busy, or really driving an impact on revenue.

The Sales Enablement Virtual Summit will help you understand how to plan, organize, manage and execute a content focused sales enablement program based on a solid foundation of research, best practices, and the latest advances in technology. You will hear from Demand Metric analysts and industry thought leaders from Skura, Showpad, Marketo, Act-On, and The Streaming Network about how they enable their sales teams’s to generate explosive revenue growth.

Date: September 29, 2015

Time: 9:00am – 5:00pm EDT

Click Here to See the FULL Agenda:


What You Will Get for Attending:


All attendees will walk away from this summit with a clear understanding of how to build a sales enablement strategy that incorporates the latest advances in technology and drives results. There will be several keynote sessions and thought leader presentations to hone your knowledge of sales enablement best practices, plus dozens of free Demand Metric reports, guides, tools, templates and other resources to help you get started.

You will also be entered into a draw to win an Apple Watch and get a $5 Starbucks Gift Card just for dropping by.

Registration is open & attendance is FREE – we hope to see you in the Virtual Environment on September 29th!

Click Here to Register!





Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:

1. Share Your Content

This is very straightforward, and one of the simplest influencer marketing strategies you can implement. It is also quite effective. Don’t shy away from asking an influencer for help. In actuality, you can help your influencer too. Make sure you get to know an influencer before asking for a favor. Always double check the quality of your content to ensure it’s worth their time and effort to share it.

2. Contribute On Your Blog

This is an excellent strategy for influencers who have written on a variety of authoritative sources and built a name for themselves. Guest bloggers often look for the opportunity to publish an article on a new place to strengthen their network and visibility.

It’s typically easy to find an influencer and often simple to persuade him or her to write a post for your blog. Highlight that your influencer will get new audience exposure and diversity from posting on your blog. You will benefit as you tap into a new audience when the influencer spreads the word of the published article with his or her followers. If all goes well, you can make the relationship a regular occurrence.

3. Post A Testimonial

If you are looking to increase the credibility of your product or service quickly, ask your influencer for a testimonial. This is one of many ways to attract more new business. There are several types of testimonials, each with their own type of value. Video testimonials tend to be shared more quickly while written testimonials tend to be easier to distribute. Both offer SEO benefits.

To maximize your influencer’s testimonial, place it on your own site to gain authority. It’s also smart to post it offsite on your influencer’s blog to generate external links and new traffic.

To request a testimonial, consider sending a free sample of your product for him or her to try with an express invitation for him or her to post about the results.

4. Drive Conversations About Your Brand

This is one of several big business growth strategies your small business can use. Instead of honing in exclusively on swapping content, you can reap the benefits of influencer marketing by having online discussions. Platforms that allow for this are social media platforms, specifically Twitter and LinkedIn.

Twitter allows users to jump in and voice your opinion easily. There may be times when you don’t get noticed, but if you can keep a conversation going with your target influencers, you can get some big attention for your brand and may end up viewed as an authoritative presence in your industry.

Whether you are a Fortune 500 company, a small startup or somewhere in between, brand building is the path to success. Influencers can help your business – they act as a trusted voice that communicates to an audience who already has faith in them. This effective and organic exposure is exactly what any business would hope to receive.

How have you leveraged the power of social media and influencers to build your business?


Megan Totka is the Chief Editor for helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at


B2B Data Demandbase 2 2015 600

You’ve heard a lot about the need for a data-driven website…but where do you start?

The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.

Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts.

In this webinar, you’ll learn how to:

  • Determine goals and priorities
  • Unlock your existing data and focus on what matters most
  • Simplify and operationalize reporting and analysis
  • Close the loop to share and use actionable insights

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.


Click Here to Register for this Session!




B2B Data Act On 2015


New marketing tools and rapidly changing buyer behavior require fresh thinking by modern marketers about the best metrics for evaluating the return on a marketing team’s efforts. The old rules of relying on metrics like brand awareness, cost per lead, and email open rates are in need of an update. So, what are the metrics you should be focusing on today?

Join Gal Josefsberg, VP of Product Marketing and Management for Act-On Software as he discusses the rising trends in data for B2B marketers as we move beyond surface level data metrics, and tie them to campaign effectiveness and revenue generated.

In this session you will learn:

  • How to move past surface level data
  • How to Determine Metrics that evaluate ROI
  • Specific use case examples


Click Here to Register for this Session!




b2b data summit - marketo 600

Are your emails not performing up to par?

We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.

Join Johnny Cheng, Sr. Product Marketing Manager at Marketo, on August 19th at 1:00pm EDT as he shares best practices on how to improve your email performance with personalization, testing, optimization and more!

In this webinar, you’ll learn:

  • The differences in email performance across all types of emails including batch, nurture and trigger
  • How email volume can affect click rate and unsubscribe rate
  • Best practices for improving your email performance


This webinar takes place during our B2B Marketing Data Virtual Summit. We hope to see you there!


Click here to register for this session!




B2B Data ON24 3


Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?

Attend the ON24 annual Webinar Benchmarks Report webcast and learn industry benchmarks and best practices for delivering successful webinars. This interactive presentation takes place on August 19th at 3:00pm EDT during the B2B Marketing Data Virtual Summit.

Join Mark Bornstein, VP of Corporate Marketing at ON24, as he will highlight benchmark data on:

  • Webinar registration and attendance
  • Best times and days to deliver webinars
  • Average audience size and viewing times
  • On-demand webinar viewing habits


Click here to register for this session!





B2B Data Demandbase customer


In today’s competitive, multi-channel buyer ecosystem, creating a cohesive buyer’s journey is critical to driving engagement and winning customers. But simultaneously, buyers are doing more research before the hand-raise and remain anonymous for 60-90% of their journey.


SAP recognized that to move these buyers through the funnel, they would need a personalization strategy. By taking an account-based approach, Sibylle Gerer, Director of Digital Marketing Strategy, was able to reach priority prospects with personalized messages, leading to 4x on-site engagement, an 18% decrease in bounce rates and a 30% increase in conversions.


In this session, Siby will share a case study of SAP’s account-based personalization strategy, highlighting best practices, including:

  • Identifying key segments and prioritizing accounts
  • Leveraging data from the Sales team and customers to drive higher performance
  • Designing personalized creative to capture key prospects
  • Ongoing measurement to optimize and evangelize efforts


Click Here to Register for this Session!




B2B Data GoodData

Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.

Marketers can leverage organic social to keep customers engaged and accelerate conversion rates, but paid social advertising is now emerging as a valuable tactic throughout the sales cycle, particularly because it gives marketers control over what is show, when and to whom.

Marketers will spend more than $10 billion in 2015 on paid social advertising, according to eMarketer, a 31% increase compared with 2014. Given that investment, marketers are under pressure to track the performance of paid social at deeper levels, such as market, geography and topics as they gravitate to more mature social analytics models.

Research from Convertro, AOL’s research arm, suggests that paid social advertising yields 25% higher conversions than earned social media, and a promoted tweet converts at three times the rate of an organic tweet.

This webinar takes place on August 19th at 10am EDT during our inaugural B2B Marketing Data Virtual Summit.  Join Emily Rugaber, Director of Best Practices at GoodData who will explain how marketers can prove the ROI of their social investments and provide customer examples to bring those solutions to life.


Topics covered:

  • How to prove the ROI of paid social advertising
  • How to use analytics to evolve social strategy
  • How marketers can track and the importance of tracking the metrics of paid social advertising, such as:
    • Ad spend versus impressions and engagements/clicks;
    • Website conversions, which can be tracked by promoting specific calls to actions that send viewers to your web site;
    • Number of viewers who clicked on a social media ad and then “liked” or “followed” your brand;
    • Page post engagement, such as likes, comments, shares, video plays and photo views.
    • Mobile app installs and engagements if you’re using paid social media to encourage downloads;
    • Event responses from a social ad; and
    • Views of a promoted video.
  • How to use predictive analytics to identify where your customers are going to make sure you are one step ahead of them in the most relevant channel


Click Here to Register for this Session!