Its no secret that advocacy software can help a company create brand champions from their customers. What is lessor known is how customer advocates can help a company hire a great new employee. This case study from Influitive is a good example of the power of customer advocates. 

Read the source article at Advocate Marketing Software

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Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.

But we all know, deep down inside, that social media is important. And we know that we have to do it.

So we might as well figure out how to do more social media in less time and with less effort.

Read the source article at The @KISSmetrics Marketing Blog

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While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.

They can be precisely tuned to the needs of a specific group of customers. Private online communities can have levels such as newcomer to VIP, be more easily gamified and are more secure than the public networks. Members love them because they can cut through the clutter and get exactly what they need while sharing their passions and insights with others who will most appreciate them. They get their questions answered by members with more experience and expertise in the subject at hand.

Company-owned online communities are websites that act as engagement engines. They enable companies to create social relationships with customers and prospects and to foster peer-to-peer relationships that drive engagement with the company, brand, product or service. Activities include blogs, forums, Q&A, groups, contests, gamification, SEO, and social media integrations.

Solutions from online community vendors range from basic Web community building platforms like Disqus and Ning designed for forums, chat blogging and commenting to sophisticated social community platforms with Web content management, intranet collaboration and detailed analytics from cutting-edge vendors such as DNN, Jive and Lithium.

Increasingly, companies are using these communities for crowdsourcing and ideation to drive innovation and new product development. Online communities are also useful for identifying potential advocates who can be further engaged using the Advocacy and Loyalty platforms.

Not one to miss a trend, Facebook is rumored to be working on a super-private app itself. Called Moments, it is designed to make microsharing with your closest family and friends much easier. When (or if) it is released, Facebook would be enabling private online communities within its social network super structure.

Analyst Bottomline

In analyzing the private online communities market, Demand Metric has found that among members trust is higher, loyalty is stronger and people are more engaged and willing to participate. Demand Metric believes that companies and brands will increasingly shift marketing and ad spends away from the global social networks and toward private online communities.

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After this week’s Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success.

Read the source article at socialmediatoday.com

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The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.  This post shows how two prominent, respected organizations are using employee advocacy to strengthen their brands.

Read the source article at socialmediatoday.com

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People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common ground. They face conflicting group norms, practices, and expectations — all of which can cause severe fracturing along cultural lines.

Read the source article at Harvard Business Review

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With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be.  The path to becoming more customer-centric runs right through a company’s culture and employees.  Without high levels of employee engagement, customer centricity will remain out of reach.

Read the source article at socialmediatoday.com

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Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that performance set goals for next year. I’d like to challenge you to think differently. Rather than focusing on results, set your team on creating the journey your company, employees and customers will take this year. Instead of thinking, “what do we want to achieve?”, consider, the process and the progression of each step along the way. It’s amazing how that will focus your efforts. Demand Metric’s Customer Engagement Virtual Summit can help. We hope to see you there.  

Read the source article at Inbound Hub

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Fresh, engaging content is or should be the goal of every marketer. Demand Metrics recent Content Marketing Infographic illustrates how important that content is: 20% of Internet users online time is spent consuming content and 80% of people appreciate learning about a company through custom content. Most importantly, 60% of people seek out a product after reading content about it. To learn more on creating engaging content for your organization, check out Demand Metric’s Content Marketing Plan Methodology. 

Read the source article at MarketingProfs

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From Big Data to Smart Data

September 4, 2014

In the field of analytics, just having big data is pretty meaningless.  Guess what – most firms already have big data!  But as this post states, very little of it gets exploited through analysis.  Big data, particularly customer data, is one of the most underutilized assets in an organization.

Read the source article at Digital marketing strategy advice

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