Jumpstart Revenue Growth with Sales & Marketing Alignment

John Follett

2015 SESummit - Marketo

In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.

Key topics include:

  • Why sales and marketing alignment is important
  • How the two teams can define common terms, set common goals, and utilize lead scoring
  • How to structure your organization to promote alignment
  • How to create service-level agreements

This presentation will be happening at 1:30 PM EDT on September 29th at our Sales Enablement Virtual Summit. We hope to see you there!