Visual Communication Technology
The ROI of Video in Sales, Product Development, and Project Management
Video conferencing has crossed the chasm separating technological gadgets and vital enterprise enablers. As enterprises and small companies both become increasingly globalized and remote, they have implemented tools that allow for improved collaboration and optimal utilization of their best employees, contractors and resources. To maximize the value of geographically dispersed talent, resources, and experiences, these firms have seen the importance of visual communication in promoting teamwork and accelerating problem-solving processes. In July and August 2009, Aberdeen surveyed over 120 organizations to discover how Best-in-Class companies derive value from their video collaborations solutions.
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A clear pattern has emerged between organizations focused on external communications and those focused on internal collaboration or travel-based goals. Best-in-Class companies showed a clear strategic focus on improving their communications with outside partners, customers, and contacts whereas all other companies were still looking internally at the travel cost and the challenges of connecting remote and dispersed employees. Although internal collaboration is important, it is the challenge of using video as an external communications tool that has proven to be most effective in driving both the internal adoption of video as well as measureable ROI and business benefits. See figure 3: Top Pressures for the Best-in-Class.
How Demand Metric Can Help
If you need to obtain buy-in for this type of technology or simply improve your time management & communications capabilities, check out the following templates:
Build or Make Decision Template
Intranet Optimization Checklist
Vendor Consolidation Checklist
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