Online Community Collaboration

Jesse Hopps

Transforming Information Overflow to Improved Business Performance

Companies have a powerful engine that can translate an overwhelming set of data into actionable recommendations and key projects: the collective intelligence of employees and the extended corporate community. By improving collaborative abilities to prioritize information, employees can provide tangible business benefits. For instance, the January 2010 report, Enabling Community Collaboration in Product Development: Accelerating Time-to-Market, showed that Best-in-Class organizations were able to decrease time-to-market by 25% and reduce developmental costs by 21% by improving approaches to collaboration and information management. This study will show the social software and collaboration deployments associated with holistic business improvement.

Featured Insight of the Day - Aberdeen's Hypothesis

For the business, the key benefits of enterprise collaboration solutions are to accelerate time-to-market, improve sales cycles and marketing efficiency, improve employee engagement, and reduce risk. The practical results of these benefits include:

  • The ability to recruit more talented employees
  • Improved customer service
  • An agile business that brings products to market more quickly than competitors
  • Business decisions that take all corporate and third-party stakeholders into account
  • Improved compliance with corporate mandates and governments regulation

To gain the greatest benefit from social connectivity and social media, companies must create an enterprise-wide culture of feedback and collaboration to:

  • Accelerate new product development workflows
  • Prioritize the availability of experts to prevent them from being overwhelmed by information and requests
  • Track collaboration efforts to specific business campaigns and programs that drive revenue and other key organizational goals

How Demand Metric Can Help

If you need to foster a culture of collaboration and feedback through the use of social media, check out the following templates:

Social Media Policy and Guidelines Template

Top Social Media Websites Database

Social Media Usage Survey

Social Marketing Metrics Dashboard

Market Requirements Document

Product Development Prioritization Tool

Product Innovation Roadmap

Product Process Development Model

Next Steps?

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