All organizations claim to have “core competencies” but few actually benchmark their capabilities to track and measure improvements over time. Take the time to evaluate your business from a high-level, and commit to continuous improvement. Use Demand Metric’s Core Competencies Assessment to set a baseline for your organization, and work to improve your score before your next self-assessment.
What are the Core Competency Areas?
- Strategic Planning & Governance – are Goals, Objectives, Measures, & Initiatives tracked and measured?
- Customer Relationship Management - are you customer-centric?
- Demand Generation – are you satisfied with the flow of qualified leads?
- Performance Measurement – are Key Performance Indicators in place?
- Market Intelligence & Research – do you have accurate market data?
- Product Management – are you satisfied with your time-to-market?
- Sales – are sales what they should be give the state of the organization?
- Organizational Development – are your training programs up-to-date?
- Human Resources – do you have the skill-sets you need for new projects?
- Systems & Technology - are your systems scalable enough for the future?
Action Plan:
- Benchmark Competencies - use Demand Metric’s Core Competencies Assessment Tool to measure your effectiveness across the preceding 9 areas of organizational capability. The assessment takes about 5 minutes. Evaluate your strengths and weaknesses and work to improve your score.
